20 comments

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

no taste at all

jakartatung's picture
jakartatung
94 pencils

Grease lightning. Brilliant!

bottleneck's picture
bottleneck
18 pencils

seen this strategy a hundred times.

James Hoke's picture
James Hoke
45 pencils

there's a better way to do an ad.

monicamexico's picture
monicamexico
830 pencils

Eh.

54NN's picture
54NN
115 pencils

room of cinema for one person?

54NN

primo_susto's picture
primo_susto
440 pencils

how much times are we going going to see THE SAME idea over and over?

adrianapr's picture
adrianapr
1238 pencils

awful.

Mr. Phill's picture
Mr. Phill
131 pencils

I'd like to shit on it in the middle of an opera show... Haha!!!

Ron Jeremy's picture
Ron Jeremy
92 pencils

Shit. Crap. Poo.

Luz Valdez's picture
Luz Valdez
64 pencils

Bitter people, 1 ..... 2 ....... 3 ....... Unite!

soulviamusic's picture
soulviamusic
136 pencils

uuuu????????????????

malaysian tomboy's picture
malaysian tomboy
86 pencils

Yes, u

scuds's picture
scuds
8 pencils

Do any of you morons actually know what Crohn's Disease is? How desperate the sufferers are to be near a toilet. How they don't go to the cinema because they are sick with worry about having no control over when they empty their rings. The intense pain of emptying your bowl and it feels like you're excreting razor blades...

I love the way you naively criticise these campaigns without knowing the first thing about the market, the audience and the strategy. This is a very clever campaign - do try to understand it - the target audience do...

BasW's picture
BasW
56 pencils

The target audience is everybody who doesn't know what the Crohn's disease is? i think that's not really clear yet.
Also for me it isn't really clear this is about a medicine product.

I think these visuals are good and interesting for the problem. But are these visuals not a bit cheap?
This is a funny angle, but doesn't this problem needs a more deeper and serious angle.

teenie's picture
teenie
1894 pencils

Good point. I was going to say that a friend of mine with Crohn's indeed has to plan out routes to the nearest toilet wherever he goes, but BasW is right - this ad is aimed at people who don't have Crohn's. Even changing the line to. "Imagine what it's like..." or "This is what it feels like..." etc. etc. and then adding a call to action would work.

scuds's picture
scuds
8 pencils

Guys

I'm assuming this ad is either aimed at healthcare professionals to promote a product called 'Remicade' or at Crohn's sufferers to advertise the drug. this is not a charity ad. It's designed to make prescribers or users think about Remicade whenever they see a Crohn's sufferer.
FYI: Remicade has many uses including Rheumatoid Arthritis, Plaque psoriasis and ankylosing spondylitis. Therefore it might not be top of mind when thinking about Crohn's. This ad is to reinforce it's positioning in this area.

bondagenikkole's picture
bondagenikkole
32 pencils

i suffer so i understand this so but i think they could have put some people in

ManchuChanchu's picture
ManchuChanchu
701 pencils

this same visual was done years ago by O&M delhi for satyam cinemas horror film festival

oedipus's picture
oedipus
36 pencils

Interesting ad that is sensitve to the emotions of those with the disease and makes those unaffected pause to think about it. well done.

Log in or register to post comments