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Remicade: Bus stop
There is a better way to deal with Crohn's disease.
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Simon Johnson
Copywriters: June Laffey, Pete Ogden
Photographer: Allan Myles
Agency Producer: Jen Wills
Retouching: Dennis Monk
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...and again... and again..
The visuals tell the story. The line is just boring.
gosh. I really can't stand the level comments on this blog seem to get to.
everyone is trying to put things down just to prove they're knowledgeable, while they can't gather their thoughts to get past the simplest of expressions like "done a hundred times".
meanwhile, all of us just wish we'd had this piece in our book (not cannes worthy, but still better than most of the stuff we do day in-day out)
http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!
yeah, you tell them, andrej dwin (no, really, i agree)
the line does not suits the image
A blog is a blog. If your work is average it gets criticised. If your work is great it gets complimented. Simple.
If you don't like, don't post it.
this work is very average at best. For a start the line "there's a better way to..." is so overused it's not funny. Secondly does anyone actually take a toilet to the bus stop or is the visual saying they shit their pants unless they use this product? It is just weak thinking. This campaign is utter pants and I wouldn't put it anywhere near my book unless I wanted to be laughed out of the CD's office.
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