Reggaefest: Woman

There’s only one day to Reggae. August 15, Shaw Millennium Park

Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Account Director: Leslie Tettensor
Photographer: Patrick Norman
Retouching: Sheldon McLean

June 2009


shahidali's picture
4069 pencils

so you point out the reggae trait... not bad. but should have been a more appealing and novel idea, at least where reggae is involved


digifool's picture
263 pencils

Be Rastafarian for one day and then go back to your regular life. Sounds appealing and novel to me.

chris myles's picture
chris myles
429 pencils

yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.

Hibon's picture
3734 pencils

Very...flat, boring and not new.

Simple ideas are the best !

flavourfish's picture
125 pencils

I agree with Hibon. Flat, boring. They should make more out of the idea. It looks like a dentist campaing where theres some rasta hair misplaced....

bubblestheclownfish's picture
614 pencils

I THINK what they're trying to say is it takes several months/years to get a full real Rasta-style 'do. The Fest is a one-day only event, so you get a "taste" of what it's like to be a Rasta, but not the whole experience.

Agree with the "boring" comment. Why not show her at work the day-after with this 'do (if that's the agency's direction)? Give us something more interesting than a simple mannequin headshot.

CrackerJackWorks's picture
18100 pencils

these are irie

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