There’s only one day to Reggae. August 15, Shaw Millennium Park
Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Account Director: Leslie Tettensor
Photographer: Patrick Norman
Retouching: Sheldon McLean
Published: June 2009
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7 Comments
so you point out the reggae trait... not bad. but should have been a more appealing and novel idea, at least where reggae is involved
shahid
Be Rastafarian for one day and then go back to your regular life. Sounds appealing and novel to me.
yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.
Very...flat, boring and not new.
Simple ideas are the best !
I agree with Hibon. Flat, boring. They should make more out of the idea. It looks like a dentist campaing where theres some rasta hair misplaced....
I THINK what they're trying to say is it takes several months/years to get a full real Rasta-style 'do. The Fest is a one-day only event, so you get a "taste" of what it's like to be a Rasta, but not the whole experience.
Agree with the "boring" comment. Why not show her at work the day-after with this 'do (if that's the agency's direction)? Give us something more interesting than a simple mannequin headshot.
these are irie