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Woman

Agency: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by Karo, Canada for Reggaefest, within the category: Recreation, Leisure.

There’s only one day to Reggae. August 15, Shaw Millennium Park

Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Account Director: Leslie Tettensor
Photographer: Patrick Norman
Retouching: Sheldon McLean

Comments (7)

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Highest Rated

chris myles's picture
chris myles
Activity Score 429

yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.

shahidali's picture
shahidali
Activity Score 4069

so you point out the reggae trait... not bad. but should have been a more appealing and novel idea, at least where reggae is involved

shahid

digifool's picture
digifool
Activity Score 264

Be Rastafarian for one day and then go back to your regular life. Sounds appealing and novel to me.

chris myles's picture
chris myles
Activity Score 429

yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.

Hibon's picture
Hibon
Activity Score 3736

Very...flat, boring and not new.

Simple ideas are the best !

flavourfish's picture
flavourfish
Activity Score 125

I agree with Hibon. Flat, boring. They should make more out of the idea. It looks like a dentist campaing where theres some rasta hair misplaced....

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I THINK what they're trying to say is it takes several months/years to get a full real Rasta-style 'do. The Fest is a one-day only event, so you get a "taste" of what it's like to be a Rasta, but not the whole experience.

Agree with the "boring" comment. Why not show her at work the day-after with this 'do (if that's the agency's direction)? Give us something more interesting than a simple mannequin headshot.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19427

these are irie

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