Reflex Spray: New York Marathon

Reflex Spray. Instant muscle pain relief.

Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Tomas Oliva, Jofre Biscarri, Carlos de Javier
Copywriter: Sergi Pros
Art Director: Jesus Navas
Photographer: Xavier Pastor

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Andrej Troha's picture
Andrej Troha
613 pencils

This I don't get... other than that's obviously ok to step on NY since it's on its knees already.

Roger Keynes's picture
Roger Keynes
5498 pencils

One degree of separation too far, amigos. :(

But if you were selling a cross trainer... ! :)

Will Think for Salary

pierrelastname's picture
2869 pencils


feysal's picture
2371 pencils

abit tooo complex but great art direction

groovy baby!

kleenex's picture
30841 pencils

Love it.

JLL's picture
288 pencils


my mind bursts's picture
my mind bursts
94 pencils

got me immediately. I even felt the pain.

simon00's picture

Done by Dr Martin shoes, featured in many books as examples of what good advertising is.
Dr Martin ad had streets of New York under sole in same way.

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