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Rambo

Agency: 
Published/Aired: 
June 2010
Description: 

Our movies stay over for longer.
Keep your DVDs for a month at no extra charge.
ReelEntertainment Online DVD Rental

Advertising Agency: 4D, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Illustrator: Rob Hooper
Photographer: Mark Lanning

Comments (19)

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Highest Rated

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

well done.... its awesomely funny.. they leave just enough to our own interpretation

paumarques's picture
paumarques
Activity Score 1312

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Dzsoi's picture
Dzsoi
Activity Score 8095

Why are those "logo elements" so different on every ad?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

They're different because they are meant to look like the movie they are representing. It's the most obvious in the Tomb Raider execution.

See this for reference; http://plaintom.files.wordpress.com/2009/08/tomb_raider.jpg

Guest's picture
Guest

Awesome!!

Guest's picture
Guest

Love it!!!! very simple. Get the idea straight away. Beautiful campiagn!

Hibon's picture
Hibon
Activity Score 3736

Interesting idea but the execution....student work guys!

Simple ideas are the best !

Guest's picture
Guest

Hardly think this is students work, think it's great. Love everything about this campaign, the photography, art direction, varies grades, humor e.t.c. beautiful stuff!!!! credit to the team. Must say that the title treatment is great, love the idea of using those old school promo sticker labels as a title device, really nice. Makes the deal all that much real! Also love the link in, on all the executions, with the movie titles as a line treatment. like i said, hardly student's work!!!!!!!!!!!!! 9/10

Guest's picture
Guest

I like it, it's visually intresting and conyes the message effectively

Guest's picture
Guest

This campaign is amazing - simple idea but executed beautifully!

Guest's picture
Guest

Great!

Guest's picture
Guest

Wow, there sure are a lot of "Guests" that really love this campaign. Stop commenting on your own work, it's obvious and sad.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Wow, there sure is a lot of "Guest"s that really love this campaign. Stop commenting on your own work, it's obvious and sad.

Guest's picture
Guest

sorry guy's, but i don't like this campaign

Guest's picture
Guest

ok......

Guest's picture
Guest

must agree

Guest's picture
Guest

nice idea

Guest's picture
Guest

love it!

Guest's picture
Guest

Brilliant work to the team. Well done guys!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

well done.... its awesomely funny.. they leave just enough to our own interpretation

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