ReelEntertainment Online DVD Rental: Rambo

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Advertising Agency: 4D, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Illustrator: Rob Hooper
Photographer: Mark Lanning
Aired: June 2010

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19 comments

paumarques's picture
paumarques
1314 pencils

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Dzsoi's picture
Dzsoi
5268 pencils

Why are those "logo elements" so different on every ad?

thedesignaddict's picture
thedesignaddict
5331 pencils

They're different because they are meant to look like the movie they are representing. It's the most obvious in the Tomb Raider execution.

See this for reference; http://plaintom.files.wordpress.com/2009/08/tomb_raider.jpg

Guest's picture
Guest

Awesome!!

Guest's picture
Guest

Love it!!!! very simple. Get the idea straight away. Beautiful campiagn!

Hibon's picture
Hibon
3731 pencils

Interesting idea but the execution....student work guys!

Simple ideas are the best !

Guest's picture
Guest

Hardly think this is students work, think it's great. Love everything about this campaign, the photography, art direction, varies grades, humor e.t.c. beautiful stuff!!!! credit to the team. Must say that the title treatment is great, love the idea of using those old school promo sticker labels as a title device, really nice. Makes the deal all that much real! Also love the link in, on all the executions, with the movie titles as a line treatment. like i said, hardly student's work!!!!!!!!!!!!! 9/10

Guest's picture
Guest

I like it, it's visually intresting and conyes the message effectively

Guest's picture
Guest

This campaign is amazing - simple idea but executed beautifully!

Guest's picture
Guest

Great!

Guest's picture
Guest

Wow, there sure are a lot of "Guests" that really love this campaign. Stop commenting on your own work, it's obvious and sad.

jamesrothenburg's picture
jamesrothenburg
554 pencils

Wow, there sure is a lot of "Guest"s that really love this campaign. Stop commenting on your own work, it's obvious and sad.

Guest's picture
Guest

sorry guy's, but i don't like this campaign

Guest's picture
Guest

ok......

Guest's picture
Guest

must agree

Guest's picture
Guest

nice idea

Guest's picture
Guest

love it!

Guest's picture
Guest

Brilliant work to the team. Well done guys!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

well done.... its awesomely funny.. they leave just enough to our own interpretation

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