Reef n' Beef: Pig

If it's not Australian, it's not on the menu.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: David Ebbesen, Tobias Ambs-Thomsen
Copywriter: Simon Wooller
Photographer: Rebekka Ehlers
Post production: Peter Sønder Hansen, Jesper Gori
Published: May 2008

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20 comments

sparky's picture
sparky
454 pencils

kinda like it!

wildbore's picture
wildbore
749 pencils

different is good!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

But does it taste like chicken!!!!

www.jpmountford.com

miko1aj's picture
miko1aj
3100 pencils

haha. I enjoyed this campaign very much. The manner of art direction is very nice. One minus is typography. Great work.

ospina86's picture
ospina86
16 pencils

Been done before... currently on TV with one animal disguised as another... still funny and gets the message across. AD is great

walkingbuddha's picture
walkingbuddha
188 pencils

It isn't Australian. I am. And....... pigs aint natural growin' in the wild ova here.

Dutch cunts.

keewl's picture
keewl
15 pencils

Hmmm as far as i know Copenhagen is in Denmark...

but there you go ...

Guest's picture
Guest

Copenhagen is in Denmark, and the idea is that they DON'T sell pork in that restaurent BECAUSE it's not Australian. Jackass.

walkingbuddha's picture
walkingbuddha
188 pencils

If it aint good, it aint on ads of the world.

Hang on....

brain123's picture
brain123
830 pencils

No animals were harmed in the making of this campaign...
They were just mocked...

AristideMas's picture
AristideMas
10 pencils

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun

You said it. I wonder how the piggy breathed during the shooting. Or is it a fake one?

Aristide, Strategist, Exp. Marketing, Cameroon

cosmicbaby's picture
cosmicbaby
4 pencils

The croc steak they are selling is actually pork?

sneakyhands's picture
sneakyhands
1857 pencils

oinking green is piggy?

capywriter's picture
capywriter
5513 pencils

Hilarious. And interesting insight. Actually somehow the same insight as in this fine Belgian campaign from 2006:

http://www.10.be/index.php?/pages/awards_loncin_2006.html

efox5's picture
efox5
85 pencils

awesome! made me laugh. lol

chano93's picture
chano93
64 pencils

SO THAT PIG WANNA BE AUSTRALIAN,
TO BE KILLED AN EATED,..ISNT IT?
IT'S A SUICIDE PIG,
MAYBE IS A TALIBAN PIG.

slip's picture
slip
919 pencils

please someone help me. what are they trying to tell me?
i like visual.
concept?

*****

SJB

keewl's picture
keewl
15 pencils

Just that the restaurant wont take in danish meat .. no matter how good it is dress up ;-)

natt1's picture
natt1
44 pencils

Don't know much about Australia, but is it saying that there is no pork on the menus but can get crock meat? Someoe explain this to me please.

I like the art direction tho but wont fully appreciate it if i dont get the msg clearely.

keewl's picture
keewl
15 pencils

yes... you can only get crock meat and no pork ...

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