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Published/Aired: 
May 2008
Description: 

Print advertisment created by Saatchi & Saatchi, Denmark for Reef n' Beef, within the category: Food.

If it's not Australian, it's not on the menu.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: David Ebbesen, Tobias Ambs-Thomsen
Copywriter: Simon Wooller
Photographer: Rebekka Ehlers
Post production: Peter Sønder Hansen, Jesper Gori

Comments (13)

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Highest Rated

slip's picture
slip
Activity Score 919

the copy and visual are fighting.

*****

SJB

sparky's picture
sparky
Activity Score 454

thats funny! plus bonus points for the sickness of animals wanting to be eaten

kgeiger's picture
kgeiger
Activity Score 7313

But couldn't this be an Australian cow?...

sneakyhands's picture
sneakyhands
Activity Score 1857

right? makes you wonder why they're named reef n BEEF

jomo's picture
jomo
Activity Score 62

I like.

cosmicbaby's picture
cosmicbaby
Activity Score 4

so the Kangaroo steak they sell is actually beef?

kusseejner's picture
kusseejner
Activity Score 242

Good point

keewl's picture
keewl
Activity Score 15

hvordan kan man ikke lytte til en fyr med dit brugernavn;-) elsker det

remotedt's picture
remotedt
Activity Score 92

what he said ^ i think...

capywriter's picture
capywriter
Activity Score 5509

no they don't. These ads show animals that disguised themselves, because otherwise they would be ignored. Somehow, as someone above noted, that's maybe a little awkward thought... animals actually wanting to be eaten...

keewl's picture
keewl
Activity Score 15

spot on - thanks

chano93's picture
chano93
Activity Score 68

SO THAT COW WANNA BE AUSTRALIAN,
TO BE KILLED AN EATED,..ISNT IT?
IT'S A SUICIDE COW,
MAYBE IS A TALIBAN COW.

keewl's picture
keewl
Activity Score 15

well its more like:

reef n beef only use authentic australian meat ...

slip's picture
slip
Activity Score 919

the copy and visual are fighting.

*****

SJB

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