Reef n' Beef: Cow

If it's not Australian, it's not on the menu.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: David Ebbesen, Tobias Ambs-Thomsen
Copywriter: Simon Wooller
Photographer: Rebekka Ehlers
Post production: Peter Sønder Hansen, Jesper Gori
Published: May 2008

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13 comments

sparky's picture
sparky
454 pencils

thats funny! plus bonus points for the sickness of animals wanting to be eaten

kgeiger's picture
kgeiger
7079 pencils

But couldn't this be an Australian cow?...

sneakyhands's picture
sneakyhands
1857 pencils

right? makes you wonder why they're named reef n BEEF

jomo's picture
jomo
62 pencils

I like.

cosmicbaby's picture
cosmicbaby
4 pencils

so the Kangaroo steak they sell is actually beef?

kusseejner's picture
kusseejner
242 pencils

Good point

keewl's picture
keewl
15 pencils

hvordan kan man ikke lytte til en fyr med dit brugernavn;-) elsker det

remotedt's picture
remotedt
92 pencils

what he said ^ i think...

capywriter's picture
capywriter
5511 pencils

no they don't. These ads show animals that disguised themselves, because otherwise they would be ignored. Somehow, as someone above noted, that's maybe a little awkward thought... animals actually wanting to be eaten...

keewl's picture
keewl
15 pencils

spot on - thanks

chano93's picture
chano93
68 pencils

SO THAT COW WANNA BE AUSTRALIAN,
TO BE KILLED AN EATED,..ISNT IT?
IT'S A SUICIDE COW,
MAYBE IS A TALIBAN COW.

keewl's picture
keewl
15 pencils

well its more like:

reef n beef only use authentic australian meat ...

slip's picture
slip
919 pencils

the copy and visual are fighting.

*****

SJB

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