Reef

The future is man made.
If the current rate of climate change continues, the Great Barrier Reef as we know it will be destroyed. What happens next is up to us. Even small changes to the way you live can help. Become a Futuremaker and help WWF create a better world for every living thing.

Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Photographer: Andreas Smetana

Published: 
June 2007

9 comments

Scuba Steve's picture
Scuba Steve
74 pencils

different.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is my fav wwf camp! brilliant stuff

~ old habits die hard, older ones never do ~

adcook's picture
adcook
156 pencils

did you not see it 2 years ago when it first came out?

Very nice but very old campaign.

justpassingby's picture
justpassingby
1368 pencils

WWF should spend more money on saving animals than bloody advertising agencys and photographers.

mikkelkroijer's picture
mikkelkroijer
54 pencils

Done!!! By Saatchi & Saatchi copenhagen for Kilroy travels "go before its too late".
It's made with a rhino on the savanna though.

zvoltex's picture
zvoltex
26 pencils

nice one`

miko1aj's picture
miko1aj
3086 pencils

This is the best executed campaign for a very long time here. Astonishing pictures, good idea. Bravissimo.

elmikel's picture
elmikel
1147 pencils

Very well executed & clever campaign - these executions are just wonderful! Thumbs up!

Username's picture
Username
153 pencils

rigth

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