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Tricycle

Agency: 
Published/Aired: 
November 2010
Description: 

Reetone
Toning technology now for running: runtone.
Tone your butt and legs more with every run. Also available: traintone for working out and easytone for wherever you go.
Easytone
Runtone
Traintone

Advertising Agency: DDB Entertainment, Berlin, Germany
Art Director: Stephanie Barth
Art Buyer: Kim Bianchi

Comments (15)

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Highest Rated

Guest's picture
Guest

It's normal. Not creaive. But nice ass!!!

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Sexy !!Sexy !!

Himanshu Prabhakar

Guest's picture
Guest

gawd i love this...so good

Guest's picture
Guest

the runner's shadow is not at all consistent with the actual runner. =[

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

You probably might not have noticed since you're all looking at her ass, but her shoes look photoshopped.

Oh yeh, and I don't like this ad, it's nothing special. People don't read the small copy. Or at least not a lot of them. So for them, this ad says Reebok and runtone.

Lacking clear communication.

Jotacef's picture
Jotacef
Activity Score 219

asses sure sell!

Guest's picture
Guest

nevermind the shoes, the runner and shadow is all photoshop'd.

mynameisyves's picture
mynameisyves
Activity Score 8

The whole runner looks Photoshop'd. Front leg and shadow are not at all believable.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

NO. These shoes should be "toning" you while you are doing something different from workout. In my opinion, if you run 100 miles you are working out and these shoes don't make any difference. Come on, it was easy to understand that....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Inconsistent shadow angles from the kid (light source 45 degrees above?) and the 'runner' (27?) doesn't detract from the fact it's a puzzle of an ad - we're supposed to think, what - she's running really really slow?. She's just slowing down / stopping?

Jesus wept. Even a junior knows not to show a sunset and hope your audience knows it's a sunrise. This whole thing looks like the result of a Friday liquid lunch.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ree-gurgitate.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

It's normal. Not creaive. But nice ass!!!

Sephi's picture
Sephi
Activity Score 139

agree~

Nasheet's picture
Nasheet
Activity Score 87

WHATTTTTTTTTT????

Bitty86's picture
Bitty86
Activity Score 71

They are selling an apple by showing you a picture of an apple. Where is the thinking. CRAP!

MidasTouch's picture
MidasTouch
Activity Score 1024

Nothing but a photoshoped butt in over bright colors.
You can't expect more. :/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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