Reebok: Tricycle

Reetone
Toning technology now for running: runtone.
Tone your butt and legs more with every run. Also available: traintone for working out and easytone for wherever you go.
Easytone
Runtone
Traintone

Advertising Agency: DDB Entertainment, Berlin, Germany
Art Director: Stephanie Barth
Art Buyer: Kim Bianchi

15 comments

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

Sexy !!Sexy !!

Himanshu Prabhakar

Guest's picture
Guest

gawd i love this...so good

Guest's picture
Guest

the runner's shadow is not at all consistent with the actual runner. =[

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

You probably might not have noticed since you're all looking at her ass, but her shoes look photoshopped.

Oh yeh, and I don't like this ad, it's nothing special. People don't read the small copy. Or at least not a lot of them. So for them, this ad says Reebok and runtone.

Lacking clear communication.

Jotacef's picture
Jotacef
219 pencils

asses sure sell!

Guest's picture
Guest

nevermind the shoes, the runner and shadow is all photoshop'd.

mynameisyves's picture
mynameisyves
8 pencils

The whole runner looks Photoshop'd. Front leg and shadow are not at all believable.

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

NO. These shoes should be "toning" you while you are doing something different from workout. In my opinion, if you run 100 miles you are working out and these shoes don't make any difference. Come on, it was easy to understand that....

CuriousPencil's picture
CuriousPencil
4227 pencils

Inconsistent shadow angles from the kid (light source 45 degrees above?) and the 'runner' (27?) doesn't detract from the fact it's a puzzle of an ad - we're supposed to think, what - she's running really really slow?. She's just slowing down / stopping?

Jesus wept. Even a junior knows not to show a sunset and hope your audience knows it's a sunrise. This whole thing looks like the result of a Friday liquid lunch.

Roger Keynes's picture
Roger Keynes
5498 pencils

Ree-gurgitate.

Will Think for Salary

Guest's picture
Guest

It's normal. Not creaive. But nice ass!!!

Sephi's picture
Sephi
139 pencils

agree~

Nasheet's picture
Nasheet
87 pencils

WHATTTTTTTTTT????

Bitty86's picture
Bitty86
71 pencils

They are selling an apple by showing you a picture of an apple. Where is the thinking. CRAP!

MidasTouch's picture
MidasTouch
1024 pencils

Nothing but a photoshoped butt in over bright colors.
You can't expect more. :/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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