Reebok Sportswear: Tennis

illustration killed the idea

i don't know what's the main message here , but this is a very nice interpretation for the logo

im not sure if the art directors did such a good job in getting the idea crossed.. can someone explain ?

If it takes more than 3 secs to find out whats the idea...

It may as well be the same advert 8 times, lame!

nice illustration

Honestly, i totally agree with Kateter.

This illustration confused my eyes for quite a few seconds.

Doesn't work for me.

I'm not that familiar with their logo so it took me some time to figure it out too. After reading other's comments, I got it.
The illustration, though very nice and dynamic does detract from the look of their logo.

I think they are better for outdoor. You need to see them from a certain distance to read the logo.

But if it's too much of a distance you don't see the image in the logo. I don't think these work.

these are beeing forced into this logo form.
some of them are even hard to recognise as sportsmen.

Don't mind these.
Anyone here remember Ralph Steadman?

these are nice, but their logo is not established well enough (at least not here in the states) for this to work. i wear a pair of reebok and i would have had to do some head scratching had i not seen the title on the webpage.

Man I feel sorry for the average punter these days...

Dear Mr. Prasoon Joshi

your ad looks fab it is a way to make logo look more strong with those strong illustrations.
It is a positive way to promote the brand as Reebok is made for sporty, strong and people who can take.

God Bless
Rattan

i really dont understand why people have to show their critique every time someone does a good piece of work.