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Reebok Sportswear: Tennis

Reebok Sportswear: Tennis
Your rating: None Average: 9.5 (4 votes)

Advertising Agency McCann Erickson, India
Creative Director: Prasoon Joshi
Art Directors: Denzil Machado, Prashant Kandelkar
Copywriter: Denzil Machado, Rahul Mathew
Illustrator: Pranav Bhide
Published: December 2006

Comments

Kateter's picture 1816 pencils

illustration killed the idea

fersvax's picture 1210 pencils

What idea??? It's just a beautiful and different way to show the logo.

FER.

elmikel's picture 1153 pencils

what??? the illustration saved the idea!

restless_r's picture 266 pencils

i don't know what's the main message here , but this is a very nice interpretation for the logo

antonioC's picture 30 pencils

im not sure if the art directors did such a good job in getting the idea crossed.. can someone explain ?

jonft's picture 264 pencils

If it takes more than 3 secs to find out whats the idea...

jono

no-ideas-original's picture 106 pencils

It may as well be the same advert 8 times, lame!

zvoltex's picture 20 pencils

nice illustration

Beatboxer's picture 1523 pencils

Honestly, i totally agree with Kateter.

This illustration confused my eyes for quite a few seconds.

Doesn't work for me.

ellehcimeo's picture 3536 pencils

I'm not that familiar with their logo so it took me some time to figure it out too. After reading other's comments, I got it.
The illustration, though very nice and dynamic does detract from the look of their logo.

x-men's picture 340 pencils

I think they are better for outdoor. You need to see them from a certain distance to read the logo.

Made Of Ideas's picture 100 pencils

But if it's too much of a distance you don't see the image in the logo. I don't think these work.

addyhoch10's picture 2603 pencils

these are beeing forced into this logo form.
some of them are even hard to recognise as sportsmen.

Rog's picture 6110 pencils

Don't mind these.
Anyone here remember Ralph Steadman?

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture 3536 pencils

Good call. His stuff is really similar.

intriceight's picture 22 pencils

these are nice, but their logo is not established well enough (at least not here in the states) for this to work. i wear a pair of reebok and i would have had to do some head scratching had i not seen the title on the webpage.

Umlaut's picture 199 pencils

Man I feel sorry for the average punter these days...

Umlaut

epoc.mak's picture 81 pencils

Dear Mr. Prasoon Joshi

your ad looks fab it is a way to make logo look more strong with those strong illustrations.
It is a positive way to promote the brand as Reebok is made for sporty, strong and people who can take.

God Bless
Rattan

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