Reebok: Centenario 1

It's time to celebrate. We've just been called to a cruel and unhuman war.
Congratulations for the classification to Libertadores, S. C. Internacional.
Reebok is going to enter the filed with the team.

Ad congratulating Sport Club Internacional, a brazilian soccer team which celebrated it’s 100th aniversary in 2009. In this year, the team also qualified to Copa Libertadores da América 2010, a tournament that gathers the best 32 teams of Latin America.

Advertising Agency: DCS Comunicações, Porto Alegre, Brazil
Creative Directorz: Roberto Callage, Rafael Bohrer
Art Director: João Pedro Vargas
Copywriterz: Claudia Tajes, Samir Arrage
Illustrator: Meca, Andre Mello

November 2010


Molecule's picture
435 pencils

love the copy in these!

rolling.stone's picture
2740 pencils

first line of all three ads is excellent


~ Quite obviously, I have gathered no moss ! ~

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