Advertisement
Published/Aired: 
November 2010
Description: 

No condom. Much more pleasure.
redtube.com - Now with private chat.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Rafael Acatauassú
Copywriter: Aaron Quintas

Comments (14)

Log in or register to post comments

Highest Rated

HappyHour's picture
HappyHour
Activity Score 2381

Cheap and classless campaign. These sexual emoticons, if you will, haven't been cool or new since AOL was cool and new. Really stale concept.

Sidenote: I noticed the other day that another pornography site currently has a large billboard up in Times Square, but it promotes safe sex and using condoms. I wonder if we'll see more advertising from this industry.. it is one of the most lucrative industries in the world.

HappyHour's picture
HappyHour
Activity Score 2381

Cheap and classless campaign. These sexual emoticons, if you will, haven't been cool or new since AOL was cool and new. Really stale concept.

Sidenote: I noticed the other day that another pornography site currently has a large billboard up in Times Square, but it promotes safe sex and using condoms. I wonder if we'll see more advertising from this industry.. it is one of the most lucrative industries in the world.

royschellekens's picture
royschellekens
Activity Score 390

The insight that you don't need a condom for virtual sex pleasure could have made a much stronger campaign than these cheap ass (sorry for the pun) emoticons.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I 'decoded' this campaign in the same way - if that's the message, and it really can only be that message, then they're going at it in a very clumsy manner; too many layers to scrape through to reach a crossroads of meaning.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Succinct and relevant. Internet porn is internet porn after all.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Davirus's picture
Davirus
Activity Score 44

Wow people, you really need to grow up, I actually find very cool the design of this Advertising campaign. Are simple, clever, and actually they send the perfect message to the perfect target, the hell do you expect? RedTube is a internet website, obviously they are targeting people with a life style around the internet and this fit perfectly.

Yet Im aware the company could make a design with a lot of layers, vector layers and fancy "hand-made" typo, maybe they could hire a professional photographer but... are you people that childish about design?

What?, can you do it better?, I doubt it, if you people are really on the design area, you can do better next time you open your mouth.

Guest's picture
Guest

You're from Brazil, right?

royschellekens's picture
royschellekens
Activity Score 390

If the new chat function was the primary message it could work. But it isn't.

They are targeting people (mostly men) who are getting off by looking at people having sex. These people don't necessarily have a lifestyle around the internet, and certainly don't get horny by looking at their keyboards. They're looking for porn, but are too ashamed, too busy, or whatever, to step into a video store and ask for a porn movie.

So, the problem isn't the design. It's the strategy and idea. But maybe you can ask your teacher to explain those words to you, before you open your mouth about us opening ours. If you can't handle people giving their humble opinion about (probably: your) work, please turn of your computer (that's that thing with the sperm on its keyboard) and protect yourself, and us, for posting stupid comments.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Deliciously put (down).

HappyHour's picture
HappyHour
Activity Score 2381

"What?, can you do it better?, I doubt it"

LOL@Davirus

Cheerriiee's picture
Cheerriiee
Activity Score 952

i think its well done to its purpose.

Yarp's picture
Yarp
Activity Score 385

Something's been lost in translation here. "No condom" because you're masturbating or what? Even so what does that have to do with "Now with private chat"?

Guest's picture
Guest

i think its because u don't need condom to have pleasure in a private chat or even accessing redtube videos. just it

Dzsoi's picture
Dzsoi
Activity Score 8238

Well, I never use condom during real life chatting. Am I irresponsible?
My point is: you are using a general argument about online porn (no condom is needed)
for a specific service you want to advertise. The visual is connected though, but porn chat
is not really about drawing butts - you are not waking anyone's libido with this ad.

MidasTouch's picture
MidasTouch
Activity Score 1024

It's always sad for me to see how powerful and appreciated this industry is.
Am I alone thinking that p0rn is the biggest proof of how humans (especially men) are alone, lazy, lobotomized, hungry and weak?...
I must be a dreamer.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Advertisement