Redtape Shoes and Apparels: Poledance

Live your fantasy

Red Tape is a footwear and apparels brand that symbolizes the ultimate male psyche, naughty, playful and obsessed about women. ‘Live your fantasy’ presents the male psyche in its simplest form, pure desire.

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sachin Padave
Copywriters: Sachin Padave, Varun Dahisaria
Photographer: Vibhash Tiwari
Published: November 2009


Migzter13's picture
973 pencils

Any male office worker can relate to this "fantasy"

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pulautikus's picture
118 pencils

pushin it for shoes!!!

mikeelrapido's picture
1929 pencils

Nice art and old idea..


CGilb09's picture
572 pencils

Now if only you could get straight men to care about the shoes as much as the concept.

Tweet tweet: @ThisAbility

satrianee's picture
3748 pencils

Girls go with anything when the buyer is men eh? oki then.

morse's picture
16752 pencils

Those girls have way too much clothes on. Also the ad is way to "shiny". But conceptually I like the ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

guest123's picture
2 pencils

satrianee....What is your problem, actually?
What's wrong with these ads...???

satrianee's picture
3748 pencils

You tell me the rights...
Anything new, less used maybe? It is just an ordinary, first thought man's wear thing... Now you tell me the rights...

dlue's picture
342 pencils

i think they are picking up on the modern interpretation of the phallus impressed upon a man's shoe size (picking up from the car of the seventies). Now women look towards a man's shoe as an indication of his thing, men know this and hope to impress women with their shoes.

this takes it to another level... not a great level but another one. and yes people still sell sex. in fact in some cultures people still have sex so it still seems a relevant point to speak of


Marlus Lau's picture
Marlus Lau
1808 pencils

Oh yeah...maybe this is why his shoe is this size.

Well...personally, I find this idea stupid.

brookjohnston's picture
296 pencils

Positioning shoes as "naughty"........I don't know.....

chamindarathnayake's picture
379 pencils

Good try...

Chaminda Rathnayake

Stones's picture
138 pencils

This ad doesn't work for me

bobby666's picture
1460 pencils

bright, lively and cheerful. good work sachin and bhushan. keep it up.

tantrik_indian's picture
953 pencils

Total BS. And a lot of chamchas praising it.

~~this paranoid survived!~~

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

They could only afford one model?
What does this have to do with shoes?

CrackerJackWorks's picture
16181 pencils

this entire shoe campaign should've been given the boot.

silvi's picture
4172 pencils

Wrong perspective.

Hibon's picture
3734 pencils


Simple ideas are the best !

rebelscum's picture
2110 pencils

So if I buy these shoes, my office will fill up with pole dancing boardroom whores?

I'm in.


I have thousands of pencils and $1.50 so I'm off to Starbucks

anHiiieeta's picture
328 pencils


Manoj Potnis's picture
Manoj Potnis
24 pencils

Size of shoe is really big. Client must have asked for it. Poles for dancing in conference room????

mgriff21's picture
592 pencils

Interesting Art Direction. But fashion Advertising is NEVER about concept.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

sunilcreates's picture
166 pencils

Art is better then other metro ads. but nothing is there called idea.

rolling.stone's picture
2740 pencils

fashion ads doesn't have idea

and one more thing remove the logo and put the logo of any footwear / clothing brand and it will go with


~ Quite obviously, I have gathered no moss ! ~

sandipkumar's picture
16 pencils

stupid. lame.
good artwork

Guest's picture

cool i need one girl

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