Redtape Shoes and Apparels: Poledance
Live your fantasy
Red Tape is a footwear and apparels brand that symbolizes the ultimate male psyche, naughty, playful and obsessed about women. ‘Live your fantasy’ presents the male psyche in its simplest form, pure desire.
Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sachin Padave
Copywriters: Sachin Padave, Varun Dahisaria
Photographer: Vibhash Tiwari
Published: November 2009
29 Comments
Any male office worker can relate to this "fantasy"
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
pushin it for shoes!!!
Nice art and old idea..
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
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Now if only you could get straight men to care about the shoes as much as the concept.
Tweet tweet: @ThisAbility
Girls go with anything when the buyer is men eh? oki then.
Those girls have way too much clothes on. Also the ad is way to "shiny". But conceptually I like the ad.
What hath God wrought
satrianee....What is your problem, actually?
What's wrong with these ads...???
You tell me the rights...
Anything new, less used maybe? It is just an ordinary, first thought man's wear thing... Now you tell me the rights...
i think they are picking up on the modern interpretation of the phallus impressed upon a man's shoe size (picking up from the car of the seventies). Now women look towards a man's shoe as an indication of his thing, men know this and hope to impress women with their shoes.
this takes it to another level... not a great level but another one. and yes people still sell sex. in fact in some cultures people still have sex so it still seems a relevant point to speak of
cheers,
dlue
the sale of sex began, I'm sure, in the garden of eden when eve insisted that adam will only have sex with her after he had also taken a bite of the forbidden fruit.
Oh yeah...maybe this is why his shoe is this size.
Well...personally, I find this idea stupid.
Positioning shoes as "naughty"........I don't know.....
www.marketingman.ca
www.twitter.com/brookjohnston
Good try...
Chaminda Rathnayake
This ad doesn't work for me
bright, lively and cheerful. good work sachin and bhushan. keep it up.
Total BS. And a lot of chamchas praising it.
~~this paranoid survived!~~
They could only afford one model?
What does this have to do with shoes?
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http://twitter.com/jackmancer/
i was thinking same. how does disco scene link to shoes.
this entire shoe campaign should've been given the boot.
Wrong perspective.
So...cliché!
Simple ideas are the best !
So if I buy these shoes, my office will fill up with pole dancing boardroom whores?
I'm in.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
cool
Size of shoe is really big. Client must have asked for it. Poles for dancing in conference room????
Interesting Art Direction. But fashion Advertising is NEVER about concept.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Art is better then other metro ads. but nothing is there called idea.
fashion ads doesn't have idea
and one more thing remove the logo and put the logo of any footwear / clothing brand and it will go with
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~ Quite obviously, I have gathered no moss ! ~
stupid. lame.
good artwork
cool i need one girl