PRESENTSFashion

Redtape Shoes and Apparels: Poledance

Live your fantasy

Red Tape is a footwear and apparels brand that symbolizes the ultimate male psyche, naughty, playful and obsessed about women. ‘Live your fantasy’ presents the male psyche in its simplest form, pure desire.

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sachin Padave
Copywriters: Sachin Padave, Varun Dahisaria
Photographer: Vibhash Tiwari
Published: November 2009

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27 comments

Migzter13's picture
Migzter13
973 pencils

Any male office worker can relate to this "fantasy"

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pulautikus's picture
pulautikus
118 pencils

pushin it for shoes!!!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice art and old idea..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CGilb09's picture
CGilb09
572 pencils

Now if only you could get straight men to care about the shoes as much as the concept.

Tweet tweet: @ThisAbility

satrianee's picture
satrianee
3748 pencils

Girls go with anything when the buyer is men eh? oki then.

morse's picture
morse
15972 pencils

Those girls have way too much clothes on. Also the ad is way to "shiny". But conceptually I like the ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

guest123's picture
guest123
2 pencils

satrianee....What is your problem, actually?
What's wrong with these ads...???

satrianee's picture
satrianee
3748 pencils

You tell me the rights...
Anything new, less used maybe? It is just an ordinary, first thought man's wear thing... Now you tell me the rights...

dlue's picture
dlue
342 pencils

i think they are picking up on the modern interpretation of the phallus impressed upon a man's shoe size (picking up from the car of the seventies). Now women look towards a man's shoe as an indication of his thing, men know this and hope to impress women with their shoes.

this takes it to another level... not a great level but another one. and yes people still sell sex. in fact in some cultures people still have sex so it still seems a relevant point to speak of

cheers,
dlue

Marlus Lau's picture
Marlus Lau
1807 pencils

Oh yeah...maybe this is why his shoe is this size.

Well...personally, I find this idea stupid.

brookjohnston's picture
brookjohnston
296 pencils

Positioning shoes as "naughty"........I don't know.....

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good try...

Chaminda Rathnayake

Stones's picture
Stones
138 pencils

This ad doesn't work for me

bobby666's picture
bobby666
1460 pencils

bright, lively and cheerful. good work sachin and bhushan. keep it up.

tantrik_indian's picture
tantrik_indian
953 pencils

Total BS. And a lot of chamchas praising it.

~~this paranoid survived!~~

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

They could only afford one model?
What does this have to do with shoes?

CrackerJackWorks's picture
CrackerJackWorks
11823 pencils

this entire shoe campaign should've been given the boot.

silvi's picture
silvi
4172 pencils

Wrong perspective.

Hibon's picture
Hibon
3731 pencils

So...cliché!

Simple ideas are the best !

rebelscum's picture
rebelscum
2114 pencils

So if I buy these shoes, my office will fill up with pole dancing boardroom whores?

I'm in.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

anHiiieeta's picture
anHiiieeta
328 pencils

cool

Manoj Potnis's picture
Manoj Potnis
24 pencils

Size of shoe is really big. Client must have asked for it. Poles for dancing in conference room????

mgriff21's picture
mgriff21
592 pencils

Interesting Art Direction. But fashion Advertising is NEVER about concept.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

sunilcreates's picture
sunilcreates
166 pencils

Art is better then other metro ads. but nothing is there called idea.

rolling.stone's picture
rolling.stone
2740 pencils

fashion ads doesn't have idea

and one more thing remove the logo and put the logo of any footwear / clothing brand and it will go with

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~ Quite obviously, I have gathered no moss ! ~

sandipkumar's picture
sandipkumar
16 pencils

stupid. lame.
good artwork

Guest's picture
Guest

cool i need one girl

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