Rediscover Dairy: Full of Goodness, 3

Rediscover Dairy: Full of Goodness, 3
Average: 7 (35 votes)

Full of Goodness
Rediscover Dairy

Advertising Agency: FoxP2, Cape Town, South Africa
Chief Creative Officer: Justin Gomes
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Photography: Bruno Bossi, Michael Biach
Print Production: Kirsten Clarence
Account Manager: Bobbi Kotze
Production Company: Egg Films
Published: August 2012

12 comments

VampAd's picture
1163 pencils
VampAd

Nice set.

Shawali's picture
7698 pencils
Shawali

So a guy cutting down trees, aka just doing his job, is supposed to be evil?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kalpesh78's picture
2525 pencils
kalpesh78

I agree. Maybe his boss in a swanky Bentley would hate the milk.

ideas....30 minutes nahi toh free.

karmacoin's picture
688 pencils
karmacoin

of course deforestation its a job to be really proud

aking's picture
11 pencils
aking

Finally an intelligent campaign for milk, fresh idea and well executed.

thedesignaddict's picture
4842 pencils
thedesignaddict

Love the other 2. This is the weakest of the lot.

kleenex's picture
15866 pencils
kleenex

It is different, BUTTT I do not think this idea works.

rurorjuror's picture
698 pencils
rurorjuror

Great product usage, I would want to consume milk immediately.

mockingbird's picture
240 pencils
mockingbird

the situations could have been more dramatic. a guy cutting wood is just a guy doing his job. there are men selling girls dont you think they are much 'evil' than a guy cutting trees?

mockingbird's picture
240 pencils
mockingbird

but this is a very fresh way of looking at 'full of goodness nice thought.

Corbeen's picture
1031 pencils
Corbeen

I like this insight.

metis's picture
350 pencils
metis

Fun idea, well done.