Rediscover Dairy: Full of Goodness, 3

Full of Goodness
Rediscover Dairy

Advertising Agency: FoxP2, Cape Town, South Africa
Chief Creative Officer: Justin Gomes
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Photography: Bruno Bossi, Michael Biach
Print Production: Kirsten Clarence
Account Manager: Bobbi Kotze
Production Company: Egg Films
Published: August 2012

12 comments

VampAd's picture
VampAd
1153 pencils

Nice set.

Shawali's picture
Shawali
8417 pencils

So a guy cutting down trees, aka just doing his job, is supposed to be evil?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kalpesh78's picture
kalpesh78
2580 pencils

I agree. Maybe his boss in a swanky Bentley would hate the milk.

ideas....30 minutes nahi toh free.

karmacoin's picture
karmacoin
688 pencils

of course deforestation its a job to be really proud

aking's picture
aking
14 pencils

Finally an intelligent campaign for milk, fresh idea and well executed.

thedesignaddict's picture
thedesignaddict
5393 pencils

Love the other 2. This is the weakest of the lot.

kleenex's picture
kleenex
31990 pencils

It is different, BUTTT I do not think this idea works.

rurorjuror's picture
rurorjuror
739 pencils

Great product usage, I would want to consume milk immediately.

mockingbird's picture
mockingbird
238 pencils

the situations could have been more dramatic. a guy cutting wood is just a guy doing his job. there are men selling girls dont you think they are much 'evil' than a guy cutting trees?

mockingbird's picture
mockingbird
238 pencils

but this is a very fresh way of looking at 'full of goodness nice thought.

Corbeen's picture
Corbeen
1092 pencils

I like this insight.

metis's picture
metis
413 pencils

Fun idea, well done.

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