Rediscover Dairy: Full of Goodness, 3
Full of Goodness
Rediscover Dairy
Advertising Agency: FoxP2, Cape Town, South Africa
Chief Creative Officer: Justin Gomes
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Photography: Bruno Bossi, Michael Biach
Print Production: Kirsten Clarence
Account Manager: Bobbi Kotze
Production Company: Egg Films
Published: August 2012


12 comments
Nice set.
So a guy cutting down trees, aka just doing his job, is supposed to be evil?
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I agree. Maybe his boss in a swanky Bentley would hate the milk.
ideas....30 minutes nahi toh free.
of course deforestation its a job to be really proud
Finally an intelligent campaign for milk, fresh idea and well executed.
Love the other 2. This is the weakest of the lot.
It is different, BUTTT I do not think this idea works.
Great product usage, I would want to consume milk immediately.
http://coroflot.com/flashback62
the situations could have been more dramatic. a guy cutting wood is just a guy doing his job. there are men selling girls dont you think they are much 'evil' than a guy cutting trees?
but this is a very fresh way of looking at 'full of goodness nice thought.
I like this insight.
Fun idea, well done.