Rede Chevrolet: Fat guy
Advertising Agency: Binder Visão Estratégica, Brazil
Creative Director / Copywriter: Alexandre Motta
Head of Art / Art Director: Marcus Saulnier
Photography: Pedro Garrido
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20 Comments
A stretch.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Nice, I like it. It's unexpected and the message is clear.
Seems a bit too obvious and on the nose.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
I think only Brazil could do something like this.. We've seen many ads out of Brazil featuring beautiful women. But what if some Chevy owners look like that guy?
this is a ox you never sold that.
It's a bit too obvious yeah and the link to cars is a bit to vague right now.
http://jackmancer.com/
http://twitter.com/jackmancer/
Cute.
That's me!
http://blog.tapuz.co.il/wranger
X-tremly cute
good idea
wrong way of showing it...
I'm fat, ugly and hypersensitive and this ad makes me wanna ruin some random Chevy's, right now!
Volkswagen has a few better ones with the same proposition, like this:
http://adsoftheworld.com/media/print/volkswagen_commercial_vehicles_do...
Clean, elegant, and crystal clear.
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edv!n
really? that's incredibly bad ad.
molt bon us del mitjà! si senyor!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
idea of using someone ugly in a photo shoot has been done for PS2 before. the same idea.
Ok
Yoshiro
might be the stupidest idea ever done
http://kibekibe.net/
A cheeky and fun way to serve the idea but overall, fail.
This is funny!
funny, surprising but not relevant to product. sorry
Disconnection is an issue for sure.
I am wondering does it really pay off to put ads in macho magazines about Chevrolet parts? I mean your targets are Chevrolet owners and you are shooting on every men, even those who has no car. Shouldn't you narrow the aiming? Like posters in car services or parking lots or even printed ads in car magazines whatever.