Rede Chevrolet: Fat guy

Advertising Agency: Binder Visão Estratégica, Brazil
Creative Director / Copywriter: Alexandre Motta
Head of Art / Art Director: Marcus Saulnier
Photography: Pedro Garrido

20 comments

Billoughsby's picture
Billoughsby
5091 pencils

A stretch.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

nspad's picture
nspad
96 pencils

Nice, I like it. It's unexpected and the message is clear.

razorsharp creative's picture
razorsharp creative
186 pencils

Seems a bit too obvious and on the nose.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

atb2005's picture
atb2005
13567 pencils

I think only Brazil could do something like this.. We've seen many ads out of Brazil featuring beautiful women. But what if some Chevy owners look like that guy?

Guest's picture
Guest

this is a ox you never sold that.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's a bit too obvious yeah and the link to cars is a bit to vague right now.

TommyO's picture
TommyO
1866 pencils

Cute.

Guest's picture
Guest

X-tremly cute

Guest's picture
Guest

good idea
wrong way of showing it...

Guest's picture
Guest

I'm fat, ugly and hypersensitive and this ad makes me wanna ruin some random Chevy's, right now!

edv1n's picture
edv1n
7 pencils

Volkswagen has a few better ones with the same proposition, like this:
http://adsoftheworld.com/media/print/volkswagen_commercial_vehicles_do...

Clean, elegant, and crystal clear.

---
edv!n

Guest's picture
Guest

really? that's incredibly bad ad.

paumarques's picture
paumarques
1314 pencils

molt bon us del mitjà! si senyor!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

idea of using someone ugly in a photo shoot has been done for PS2 before. the same idea.

elyoshiro's picture
elyoshiro
545 pencils

Ok

davitma's picture
davitma
32 pencils

might be the stupidest idea ever done

CommandZ's picture
CommandZ
2486 pencils

A cheeky and fun way to serve the idea but overall, fail.

silvi's picture
silvi
4172 pencils

This is funny!

spacemanghandi's picture
spacemanghandi
156 pencils

funny, surprising but not relevant to product. sorry

Dzsoi's picture
Dzsoi
6363 pencils

Disconnection is an issue for sure.
I am wondering does it really pay off to put ads in macho magazines about Chevrolet parts? I mean your targets are Chevrolet owners and you are shooting on every men, even those who has no car. Shouldn't you narrow the aiming? Like posters in car services or parking lots or even printed ads in car magazines whatever.

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