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Red Tape Shoes: Traffic Jam
Choose Ur Play-ground. Redtape Urbanwear.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director: Bhushan B.Dalvi
Copywriters: Sameer Makani, Bhushan B.Dalvi
Photographer: Vibhash Tiwari
Sr. Visualiser: Sachin Padavey
Production: Mansi Mehta
Published: April 2008
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Comments
two copywriters... This must have been a tough one to crack.
will Bushan care to explain what's with the bird thing?+there's a missing shadow underneath the front right wheel it seems that the car is flying
and do we have to use sex to sell shoes in three ads
Done
"kya kar daala"
nice, liked it.
With a name like Red Tape perhaps ideas based on bureaucracy would be interesting.
Such as?...
No. I didn't think so.
You really HAVE TO understand who these ads are tartgeted at. I get the sense the angle of "government bureaucracy" probably won't appeal to a pubescent teen market interested only in a fashion statement.
Let's really THINK before we offer our $.02, shall we?
"a pubescent teen market interested only in a fashion statement" You sound like an old fart who thinks he knows what teens are all about, which I doubt you do. Let's think before being predictable.
Besides that, this ad is crap.
You got me there. No, I don't claim to know what teens are "all about", but I can assume or even predict what their mindset is like having been one myself and seeing them all over the city every single day. I was questioning the relevance of government "bureaucracy" in terms of marketing these shoes to them. And my prediction is that it won't fly. Period.
Besides that, this ad IS crap.
...and so are the shoes.
oohgly shoes... brushscript for logo, all right!
Is there any idea in this ad? The redtape logo is so amateuristic.
that building on the left, just below the empire state? that's the publicis new york city office at herald square.
which is the only interesting thing about this otherwise completely pointless and disappointing ad.
very cool art direction.....love it
love anything creative
http://addot.blogspot.com/
yah! super cool art
Nice art direction and illustration,
SALVA.
www.juansalvarredy.com
http://thelift.tv/spain
"ur" instead of "your"
the world is coming to an end
very cool angle but very boring idea.
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