Red Tape Shoes: Traffic Jam

Choose Ur Play-ground. Redtape Urbanwear.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director: Bhushan B.Dalvi
Copywriters: Bhushan B.Dalvi
Photographer: Vibhash Tiwari
Sr. Visualiser: Sachin Padavey
Production: Mansi Mehta
Published: April 2008

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20 comments

askon's picture
askon
433 pencils

two copywriters... This must have been a tough one to crack.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

TRICKY's picture
TRICKY
3935 pencils

will Bushan care to explain what's with the bird thing?+there's a missing shadow underneath the front right wheel it seems that the car is flying
and do we have to use sex to sell shoes in three ads

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Dude, really? Sex is used to sell everything these days, why should this advertisement be any different?

yun siang orangutan's picture
yun siang orangutan
298 pencils

Done

Derek Mullings's picture
Derek Mullings
34 pencils

With a name like Red Tape perhaps ideas based on bureaucracy would be interesting.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Such as?...

No. I didn't think so.
You really HAVE TO understand who these ads are tartgeted at. I get the sense the angle of "government bureaucracy" probably won't appeal to a pubescent teen market interested only in a fashion statement.
Let's really THINK before we offer our $.02, shall we?

Bye's picture
Bye
1468 pencils

"a pubescent teen market interested only in a fashion statement" You sound like an old fart who thinks he knows what teens are all about, which I doubt you do. Let's think before being predictable.

Besides that, this ad is crap.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You got me there. No, I don't claim to know what teens are "all about", but I can assume or even predict what their mindset is like having been one myself and seeing them all over the city every single day. I was questioning the relevance of government "bureaucracy" in terms of marketing these shoes to them. And my prediction is that it won't fly. Period.

Besides that, this ad IS crap.

LeeHarvey's picture
LeeHarvey
3045 pencils

...and so are the shoes.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

oohgly shoes... brushscript for logo, all right!

.nl's picture
.nl
207 pencils

Is there any idea in this ad? The redtape logo is so amateuristic.

krautland's picture
krautland
3225 pencils

that building on the left, just below the empire state? that's the publicis new york city office at herald square.

which is the only interesting thing about this otherwise completely pointless and disappointing ad.

funky_frogii's picture
funky_frogii
2538 pencils

very cool art direction.....love it

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bushdlv's picture
bushdlv
59 pencils

yah! super cool art

salvarredy's picture
salvarredy
352 pencils

Nice art direction and illustration,

adverbadger's picture
adverbadger
40 pencils

"ur" instead of "your"

the world is coming to an end

CharlieR's picture
CharlieR
92 pencils

very cool angle but very boring idea.

raj pandey's picture
raj pandey

to know more about footwear
check www.footfashion.elemntfx.com
it gives how shoe is killing people 2 trillion lacing method.

Rival2000's picture
Rival2000
45 pencils

looks like a porno DVD cover

Derek Mullings's picture
Derek Mullings
34 pencils

Who said anything about 'government'? Oh, you did,

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