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Agency Network: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Y&R, Chile for Red off, within the category: Pharmaceutical.

Don't let the day know who you are at night.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada
Copywriters: Andres Acevedo, Tomas Almuna
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Photographer: Sotelo
Illustrator: Silvana Mercado

Comments (13)

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nepotiums's picture
nepotiums
Activity Score 251

I had to go through the brand to understand this ad.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i like this ad.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

ha-ha! wonderful! )

Ramat Ajala's picture
Ramat Ajala
Activity Score 792
talkingisfree's picture
talkingisfree
Activity Score 2712

I was about to say that. By the way, this one here is way better.

Ramat Ajala's picture
Ramat Ajala
Activity Score 792

Really? The other one won Cannes...

talkingisfree's picture
talkingisfree
Activity Score 2712

No, I mean, this one you posted, much better.

talkingisfree's picture
talkingisfree
Activity Score 2712

No, I mean, this one you posted, much better.

artyduran's picture
artyduran
Activity Score 1582

The concept might work for TV, but it feels too forced for print.

Billoughsby's picture
Billoughsby
Activity Score 5144

Hideous. OK if that was necessary, but it wasn't.

That's it.

kleenex's picture
kleenex
Activity Score 49606

Best ad of the three.

nicholas-sean's picture
nicholas-sean
Activity Score 9

Am I the only one offended by this ad? Not to mention it has nothing to do with their product.

Billoughsby's picture
Billoughsby
Activity Score 5144

The ugliness of all ads in this series is what bugs me. Maybe offends me.

That's it.

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