Red off: Cop
Don't let the day know who you are at night.
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada
Copywriters: Andres Acevedo, Tomas Almuna
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Photographer: Sotelo
Illustrator: Silvana Mercado
Published: January 2012


13 comments
I had to go through the brand to understand this ad.
i like this ad.
http://www.mandarinoadv.com
ha-ha! wonderful! )
http://www.behance.net/Mammoths-Not-Dead
Overdone concept:
http://adsoftheworld.com/media/outdoor/funk_no_need_2
I was about to say that. By the way, this one here is way better.
Really? The other one won Cannes...
No, I mean, this one you posted, much better.
No, I mean, this one you posted, much better.
The concept might work for TV, but it feels too forced for print.
Hideous. OK if that was necessary, but it wasn't.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Best ad of the three.
Am I the only one offended by this ad? Not to mention it has nothing to do with their product.
The ugliness of all ads in this series is what bugs me. Maybe offends me.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett