Red off: Cop

Don't let the day know who you are at night.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada
Copywriters: Andres Acevedo, Tomas Almuna
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Photographer: Sotelo
Illustrator: Silvana Mercado

Published: 
January 2012

13 comments

nepotiums's picture
nepotiums
251 pencils

I had to go through the brand to understand this ad.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i like this ad.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
401 pencils

ha-ha! wonderful! )

Ramat Ajala's picture
Ramat Ajala
784 pencils
talkingisfree's picture
talkingisfree
2710 pencils

I was about to say that. By the way, this one here is way better.

Ramat Ajala's picture
Ramat Ajala
784 pencils

Really? The other one won Cannes...

talkingisfree's picture
talkingisfree
2710 pencils

No, I mean, this one you posted, much better.

talkingisfree's picture
talkingisfree
2710 pencils

No, I mean, this one you posted, much better.

artyduran's picture
artyduran
1574 pencils

The concept might work for TV, but it feels too forced for print.

Billoughsby's picture
Billoughsby
5144 pencils

Hideous. OK if that was necessary, but it wasn't.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
41140 pencils

Best ad of the three.

nicholas-sean's picture
nicholas-sean
9 pencils

Am I the only one offended by this ad? Not to mention it has nothing to do with their product.

Billoughsby's picture
Billoughsby
5144 pencils

The ugliness of all ads in this series is what bugs me. Maybe offends me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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