Red off: Cop
Average: 6 (31 votes)

Don't let the day know who you are at night.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada
Copywriters: Andres Acevedo, Tomas Almuna
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Photographer: Sotelo
Illustrator: Silvana Mercado
Published: January 2012

13 comments

nepotiums's picture
235 pencils
nepotiums

I had to go through the brand to understand this ad.

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

i like this ad.

Mammoths-Not-Dead's picture
356 pencils
Mammoths-Not-Dead

ha-ha! wonderful! )

Ramat Ajala's picture
469 pencils
Ramat Ajala
talkingisfree's picture
2128 pencils
talkingisfree

I was about to say that. By the way, this one here is way better.

Ramat Ajala's picture
469 pencils
Ramat Ajala

Really? The other one won Cannes...

talkingisfree's picture
2128 pencils
talkingisfree

No, I mean, this one you posted, much better.

talkingisfree's picture
2128 pencils
talkingisfree

No, I mean, this one you posted, much better.

artyduran's picture
1309 pencils
artyduran

The concept might work for TV, but it feels too forced for print.

Billoughsby's picture
5103 pencils
Billoughsby

Hideous. OK if that was necessary, but it wasn't.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
15966 pencils
kleenex

Best ad of the three.

nicholas-sean's picture
9 pencils
nicholas-sean

Am I the only one offended by this ad? Not to mention it has nothing to do with their product.

Billoughsby's picture
5103 pencils
Billoughsby

The ugliness of all ads in this series is what bugs me. Maybe offends me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett