Red Mobile: For reliable connections, 2

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines
Chief Creative Officer: Merlee Jayme
Art Director: Herbert Hernandez
Creative: Allan Montayre
Copywriter: Louie Sotto
Photography: Paolo Gripo of DMV
Account Services: Caloy Sambrano, Fin Neric

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18 comments

dshott's picture
dshott
475 pencils

What's the cutting mat for?

loader's picture
loader
1141 pencils

i was asking myself the same question.
anyway the same wordplay (and funnier) was used in penguin books ad.

Guest's picture
Guest

the shadow of scissor look like strange

(terrible english)

elgrecones's picture
elgrecones
323 pencils

holly cow... the scissor is floating..

Guest's picture
Guest

Herbert Hernandez use scissors in the cuttin pad then....

Guest's picture
Guest

doesn't make sense

Guest's picture
Guest

hmmmm?

Guest's picture
Guest

i dont understand this ad, ask Regine velasquez to sing, i understand whatever she say.

Guest's picture
Guest

What's the cutting mat for?

honestly? why take things so literal...

the cutting mat unifies the whole thing visually, goes with paper and scissors, that is if you are old than personal computers when you had to make artwork with tools!

dshott's picture
dshott
475 pencils

You don't use a cutting mat with scissors.
To "unify the whole thing visually" you need to scrap the scissors and replace them with a scalpel/craft knife.

le sotho's picture
le sotho
4 pencils

Unimaginative, boring ... elementary.

Guest's picture
Guest

Hello?????????

Guest's picture
Guest

?????? it need a cutter not a scissor.

Guest's picture
Guest

it needs.. ? :) you must first be aware of their campaign before you will understand the message of the ad.

Guest's picture
Guest

I'd LOVE you to try THAT idea on your audience. :D

"Hey target audience! Read be aware of our campaign before you understand the message of the ad!" XD

Guest's picture
Guest

it's a red mobile ad campaign. it's really not concrete. if you're not aware of their TVCs you won't get the point of this ad.

suncellular, one of red mobile's rivals offers unlimited calls. that's why they have this ad, saying that with their services you won't get disrupted calls.

i can see the idea because i've seen the tvc.. but without it even filipinos won't get the point.

Guest's picture
Guest

read "HELL.... O"

messages delivered better with good, clear and undisturbed connection....guess thats one of the idea...
you don't wanna call your loved ones and say, "HELL!"

Guest's picture
Guest

very weak...sorry...

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