Red ice

April 2007
To Like please login or register

Also From This Campaign ( items)


Stop seal hunting.
Every year, 300,000 seals are killed on the Canadian ice.
International Fund for Animal Wildlife

Advertising Agency: Springer & Jacoby, Germany
Creative Directors: Dirk Haeusermann, Matthias Harbeck
Art Director: Sven Klasen
Copywriter: Toni Selzer
Photographer: Art Wolfe
Graphic: Anna Jass
Accounts: Julia Waldi, Steffen Behrends

Comments (24)

Log in or register to post comments

Highest Rated

panasit's picture
687 Activity Scores

Sometime people do not realized what a good ad is. It seems to me that a lot of people on this website, not just for this ad, but many others, keep screaming "been done before" or "bad art direction" or "it doesn't have anything to do with the product..." etc. etc.

Since there's no requirement of Bachelor degree in Advertising Design to post here, although I do see a lot of professionals here, I am starting to think that not a lot of people here know what is a function of an ad, and how can it be classified as "effective".

This ad catches my attention and is memorable, and it forced me to read the message. That's enough.
The art direction is ugly, and the concept is a bit lazy, but like it or not, the ad works. And it's not exactly selling something I may or may not want to buy here, it gives a message that I just have to take in. And I did.

--good idea is enemy of great idea