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The light of donation, 3

Agency: 
Published/Aired: 
December 2012
Description: 

Donate.

Advertising Agency: 6AM / Fullsix Group
Creative Director: Laurent Bodson
Art Directors / Copywriters: Eric Landowski, Julien Korach
Photographer: Marc Paeps
Account Directors: Tewfik Aïdh, Noémie Moisan

Comments (8)

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Highest Rated

emiliete's picture
emiliete
Activity Score 646

Sutil, intelligent, I like it.

kleenex's picture
kleenex
Activity Score 43349

no no and no.

Picky1's picture
Picky1
Activity Score 236

Why does it remind me so much that old Cannes Lion ad for the BMW X5, with real horses under the hood ? Probably because of the same visual trick : a ray of light from the outside, through a hole shaped like the X5 radiator grille (or coin slot here).

By the way, I just cannot help myself : I am just wondering what would happen if a giant coin were inserted inside the hole... Ha ha !

To sum up : it is not only done, it is awkward.

Picky1's picture
Picky1
Activity Score 236
tazyboy's picture
tazyboy
Activity Score 777

Agreed Picky1..

chihirokiss's picture
chihirokiss
Activity Score 74

not perfect

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like.

The Jobless Writer
Will Think for Salary

jrs's picture
jrs
Activity Score 398

Nice work

emiliete's picture
emiliete
Activity Score 646

Sutil, intelligent, I like it.

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