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Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss

Comments (8)

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Highest Rated

amirpasha's picture
amirpasha
Activity Score 17

NICE WORK

mark3r's picture
mark3r
Activity Score 1949

Nothing left to say.

andylefty's picture
andylefty
Activity Score 4535

Should the aide not be on the other side.

thelionaspirant's picture
thelionaspirant
Activity Score 143

@andylefty, no, he is rescuing them from the aftereffects of some sort of a hurricane or earthquake type of situation, so he is at the right place.
The problem though is, that the Red Cross logo in the middle makes it seem as if the Red Cross guy also needs to be rescued because he is reaching for it.

NicoCiego's picture
NicoCiego
Activity Score 1033

I agree with you. Besides that, he is on the lower ground which, I guess, adds to the idea that he is the one reaching for help.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

I feel the ads are great. It is very deep in a way.. as in... the Red Cross is the point... the point at which the helper and the helpee come together. Good work guys.

cannes_l's picture
cannes_l
Activity Score 112

good idea

amirpasha's picture
amirpasha
Activity Score 17

NICE WORK

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