Red Cross: Pill

Self medication is not a game.

Advertising Agency: Paim, Porto Alegre, Brazil
Creative Directors: Fábio Bernardi, Claudia Schroeder, Ismael Goli
Art Director: Cristiano Schein
Copywriters: Rodrigo Rocha, Helio Marques
Illustrator: Fesher Neoilustração

January 2011


heliomarques's picture
4 pencils

Great! :)

shahidali's picture
4069 pencils

Simple is the best. Well done. Excellent copy and the red cross in the retro layout made it stand out even more.


TiltedChairCreative's picture
513 pencils

Hmmm, I'm feeling dense today. Don't get it at all.

pitted prunes's picture
pitted prunes
216 pencils

mmm.. okay... not too sure.. is this close to an actual game? if not, then i think just showing pills being popped by someone is insufficient to illustrate the danger of self medication.

manumartin5's picture
1196 pencils

thought provoking ad.

Lazarus's picture
1536 pencils


Schein's picture
27 pencils

Excellent. Good job.

luispiter's picture
2756 pencils

i dont like... the idea?

Spoonfeederxxx's picture
641 pencils

What is the game they are referring to?

This ad is terrible, it doesn't work...

It tries too hard to be clever...

"Hey look at me, look how clever I am..."

pankajadsoftheworld's picture
433 pencils

nice ad...

this is in refrence with marble game.

Goteeee...goti goti goti goti goti goti

mr.x's picture
998 pencils

Not bad. But if you're not familiar with the game then maybe you wont understand the ad. At the moment I can't think of a more popular game that would work in this ad instead.

themadcopywriter's picture
43 pencils

simple and good.

spinsarah's picture
110 pencils

It's just okay. I didn't understand the point of the cross formation of medication until after I read the text, and even then I was like "...What?"
So... Considering that isn't the intended reaction of the audience, I can't give this more than 5 stars...

C03LH0's picture
7 pencils

This is absolutely incredible. You guys don`t get it because this game is really famous in Brazil. I don`t know how it`s called abroad, but in here it`s called "Resta Um". Google it!

I think almost everyone in here has this reference.

Really, really powerful.

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