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Red Cross of Massachussets Bay: Piggy

Red Cross of Massachussets Bay: Piggy
Your rating: None Average: 6.7 (31 votes)

Help helping.

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Thiago Biazetto, Fhabyo Mattesick
Art Director: Waldemar Segundo
Copywriter: Rafael Coradine
Published: March 2009

Comments

Wordnerd's picture 5288 pencils
2

hm. apart from the piggy bank, the 'keep helping' tells me it didn't help so far

Guest's picture

where do you read "keep"?

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the word 'keep' suggest you continue doing something. so the 'help' has already been done and should continue

ad is to the point. and you should pay attention to english.

Wordnerd's picture 5288 pencils

Ooops, my bad. i misread the line...

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I like it!

Lucy80's picture 49 pencils

I cant see anymore the piggybank, stop please...

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great concept, but i'd have made the pig from clay, not ceramics.

Ed Mintone's picture 595 pencils

If stock photographers are shooting and selling images like this, then you know its been done.

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This linked ad (of charity organization in South Africa) was awarded during Cannes Lions Festival in 2004.

alexander_bickov's picture 1638 pencils

Nice pig

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

CALLATE IMBECIL!!!!!

valayamadvertising's picture 202 pencils
8

nice presentation - will it generate funds for a bad pig

www.valayam.com

bayron1989's picture

I LIKE THE PIG, but I dont understang the text message, maybe 'cause i dont speak so fine the english

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TV3 / America's Next Top Model: Dog, 4

bubblestheclownfish's picture 317 pencils
2

Besides having been done before, as pointed out above (thanks), I don't know that this works for just them. Works for anyone really. I assume they want $ and not blood - so based on that, how does this work to promote the brand and what it does? Stick a mutual fund logo in the corner, or a (these days) car company logo and it's no different - even a Food Bank logo would work better as at least the starving/empty pig is one step closer to identifying it with the brand, as they need money to fund food purchases. Lazy ad.

Guest's picture
1

skinny piggy bank is a bit of a first thought...followed by an obese piggy bank for a savings account

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Simons Palmer Clemmow Johnson in London did the emaciated piggy bank visual idea over 15 years ago.

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CALLATE IMBECIL !

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shutterstock rox!

just write's picture 655 pencils

dont get anybody explain!!!!!!!!!!!!

Gatien's picture 14 pencils
2

So boring... please stop playing copycat

Gatien's picture 14 pencils
2

Boring. Done a thousand times.

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