Red Cross of Massachussets Bay: Piggy

Help helping.

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Thiago Biazetto, Fhabyo Mattesick
Art Director: Waldemar Segundo
Copywriter: Rafael Coradine
Published: March 2009

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25 comments

Wordnerd's picture
Wordnerd
6662 pencils

hm. apart from the piggy bank, the 'keep helping' tells me it didn't help so far

Guest's picture
Guest

where do you read "keep"?

Guest's picture
Guest

the word 'keep' suggest you continue doing something. so the 'help' has already been done and should continue

ad is to the point. and you should pay attention to english.

Wordnerd's picture
Wordnerd
6662 pencils

Ooops, my bad. i misread the line...

Guest's picture
Guest

I like it!

Lucy80's picture
Lucy80
77 pencils

I cant see anymore the piggybank, stop please...

Guest's picture
Guest
Guest's picture
Guest

great concept, but i'd have made the pig from clay, not ceramics.

Ed Mintone's picture
Ed Mintone
585 pencils

If stock photographers are shooting and selling images like this, then you know its been done.

Guest's picture
Guest

This linked ad (of charity organization in South Africa) was awarded during Cannes Lions Festival in 2004.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice pig

Guest's picture
Guest

CALLATE IMBECIL!!!!!

valayamadvertising's picture
valayamadvertising
244 pencils

nice presentation - will it generate funds for a bad pig

www.valayam.com

bayron1989's picture
bayron1989

I LIKE THE PIG, but I dont understang the text message, maybe 'cause i dont speak so fine the english

Guest's picture
Guest

TV3 / America's Next Top Model: Dog, 4

bubblestheclownfish's picture
bubblestheclownfish
599 pencils

Besides having been done before, as pointed out above (thanks), I don't know that this works for just them. Works for anyone really. I assume they want $ and not blood - so based on that, how does this work to promote the brand and what it does? Stick a mutual fund logo in the corner, or a (these days) car company logo and it's no different - even a Food Bank logo would work better as at least the starving/empty pig is one step closer to identifying it with the brand, as they need money to fund food purchases. Lazy ad.

Guest's picture
Guest

skinny piggy bank is a bit of a first thought...followed by an obese piggy bank for a savings account

Guest's picture
Guest

Simons Palmer Clemmow Johnson in London did the emaciated piggy bank visual idea over 15 years ago.

Guest's picture
Guest
Guest's picture
Guest

CALLATE IMBECIL !

Guest's picture
Guest

shutterstock rox!

just write's picture
just write
653 pencils

dont get anybody explain!!!!!!!!!!!!

Gatien's picture
Gatien
14 pencils

So boring... please stop playing copycat

Gatien's picture
Gatien
14 pencils

Boring. Done a thousand times.

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