Red Cross: Mother Teresa

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

February 2009


Phil Lestino's picture
Phil Lestino
1684 pencils

I suspect that all 3 have different copy...but really do you expect anyone to read it?

satrianee's picture
3748 pencils

I don't believe this really needs to be in 3 different copies.

Tommy G.'s picture
Tommy G.
897 pencils

Perfect if you're seating in the bus or have too much time on your hands.

creative420's picture
279 pencils

Right you said Tommy. I saw them in Coffee shops and other waiting areas. Bang on target. :)

P.S.: Read it vertically and then horizontally.

Adaddicted's picture
3435 pencils

It will help you fall asleep. zzzzz zzzzz zzz zz z.......


pepsiice's picture
253 pencils

nice one @ creative 420

ek kanya's picture
ek kanya
814 pencils

no one will know teh copy has changed. maybe the layout should too.

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