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Mind growth

Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by DDH, France for Red Cross, within the category: Public Interest, NGO.

By helping to fill up a child's school satchel, you help his mind to grow.

Advertising Agency: DDH, Bordeaux, France
Art Director: Thomas Birch
Copywriter: Serge Legrand
Photographer: Sébastien Cottereau
Account director: Jean-Marc Dupouy
Account executive: Géraldine Bertrand

Comments (6)

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Highest Rated

louie_wang's picture
louie_wang
Activity Score 160

well done.nice.

Guest's picture
Guest

Please get help with your translation.

pault's picture
pault

his mind?
then a picture of a girl?

You could use 'their' mind and it'd match the graphic better and keep it open to 'all'.

Although I am concerned that while the full satchel is growing her mind, it's also crushing down on her head and probably stunting her physical growth :)

Grace's picture
Grace

lol. :) Good one Pault.

Guest's picture
Guest

love the idea

Dev Kumar's picture
Dev Kumar
Activity Score 834

I find it hard to believe that the contradiction in articulating the gender was done wilfully. It's still 50:50 because the idea is good.

louie_wang's picture
louie_wang
Activity Score 160

well done.nice.

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