Martin Luther King

February 2009

Print advertisment created by McCann, India for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

Comments (11)

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Highest Rated

makelogobigger's picture
Activity Score 470

reminds me of the cannes winner , the red cross one done.

shahidali's picture
Activity Score 4069

Is there anyone who will finish reading this? I couldn't. The little i've read, gave me the feeling of 'wishful' correlation between Kings achievement and Gandhi's philosophy. Don't know what that has to do with this ad. Probably I could have got the answer had I read the whole of it.:-)


Phil Lestino's picture
Phil Lestino
Activity Score 1684

Another cross that's not read........

creative420's picture
Activity Score 279

Freakin' awesome. Like it like it.

P.S.: Read it vertically and then horizontally.

whatthefudge's picture
Activity Score 1266

Dude, don't take this the wrong way, but are you by any chance a McCann Mumbai employee? To show that I'm not picking a fight, let me finish with some smileys: B) :) ;) :P and so forth...

Adaddicted's picture
Activity Score 3435

"Like the copy trick, but too long"!!!


desaipriya's picture
Activity Score 24

The typography when it gets to the middle is a bit confusing, but brilliantly written.

tirthomitro's picture
Activity Score 2758

this is sure-fire award material!

they showed me a picture & i laughed
dignity has never been photographed

raghavendra's picture
Activity Score 232

i'm blown away

desiideas's picture
Activity Score 88

this just seems like an honest attempt for awards and recognition. I dont care about the copy trick. How does it convey the message? or will it manage to generate any response?

ek kanya's picture
ek kanya
Activity Score 814

i read the first line 'Martin Luther Kind told the world'... and I know its for teh awards. God work guys. Hard work never hurts

am an advertising junkie | read my flog at

makelogobigger's picture
Activity Score 470

reminds me of the cannes winner , the red cross one done.