Advertisement

Martin Luther King

Agency: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by McCann, India for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Directors: Niranjan Kaushik, Akshay Kapnadak
Art Director: Amol Kulkarni
Copywriter: Prajato Guha Thakurta
Additional credits: Harshad Sreedharan, Shashank Lanjekar

Comments (11)

Log in or register to post comments

Highest Rated

makelogobigger's picture
makelogobigger
Activity Score 470

reminds me of the cannes winner , the red cross one done.http://photobucket.com/albums/b160/adlova/Red_Cross.jpg

shahidali's picture
shahidali
Activity Score 4069

Is there anyone who will finish reading this? I couldn't. The little i've read, gave me the feeling of 'wishful' correlation between Kings achievement and Gandhi's philosophy. Don't know what that has to do with this ad. Probably I could have got the answer had I read the whole of it.:-)

shahid

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Another cross that's not read........

creative420's picture
creative420
Activity Score 279

Freakin' awesome. Like it like it.

P.S.: Read it vertically and then horizontally.

whatthefudge's picture
whatthefudge
Activity Score 1266

Dude, don't take this the wrong way, but are you by any chance a McCann Mumbai employee? To show that I'm not picking a fight, let me finish with some smileys: B) :) ;) :P and so forth...

Adaddicted's picture
Adaddicted
Activity Score 3435

"Like the copy trick, but too long"!!!

withalltherespects

desaipriya's picture
desaipriya
Activity Score 24

The typography when it gets to the middle is a bit confusing, but brilliantly written.

tirthomitro's picture
tirthomitro
Activity Score 2758

this is sure-fire award material!

they showed me a picture & i laughed
dignity has never been photographed

raghavendra's picture
raghavendra
Activity Score 232

i'm blown away

desiideas's picture
desiideas
Activity Score 88

this just seems like an honest attempt for awards and recognition. I dont care about the copy trick. How does it convey the message? or will it manage to generate any response?

ek kanya's picture
ek kanya
Activity Score 814

i read the first line 'Martin Luther Kind told the world'... and I know its for teh awards. God work guys. Hard work never hurts

am an advertising junkie | read my flog at http://www.desicreative.com/forum

makelogobigger's picture
makelogobigger
Activity Score 470

reminds me of the cannes winner , the red cross one done.http://photobucket.com/albums/b160/adlova/Red_Cross.jpg

Advertisement