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Flood

Agency: 
Published/Aired: 
August 2010
Description: 

Don’t let hope get washed away.
We are on the ground, providing aid to flood victims in Pakistan. And we need your support.

Advertising Agency: Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume

Comments (29)

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Highest Rated

azurêsung's picture
azurêsung
Activity Score 148

Flood-water-rain,link to the word "hope",word is text..
dont let the hope to be washed away for the flood
dont let the hope to be washed away for the Text rain..

一期一会

Guest's picture
Guest

Nicely crafted

Guest's picture
Guest

nice campaign. clear simple clean.

Guest's picture
Guest

Really nice treatment

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I love it, how the characters fall around the red cross. Not a new approach but neatly done!

Hiperion's picture
Hiperion
Activity Score 3138

SImply and clever.
Good work!

TommyO's picture
TommyO
Activity Score 1866

I think that smearing the ink would have a better "flood effect" on the article. No?

Guest's picture
Guest

exactly, more ink is better

Hibon's picture
Hibon
Activity Score 3736

Great!

Simple ideas are the best !

Guest's picture
Guest

Good job.

Guest's picture
Guest

Forced concept

squareminded's picture
squareminded
Activity Score 20

I really like this!...

Moonshark's picture
Moonshark
Activity Score 139

like it

sxhizo's picture
sxhizo
Activity Score 38

Good job guys. Love it.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

not hugely fresh but works

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Benevolent, honest design.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Good job

L. Montandon's picture
L. Montandon
Activity Score 13

Really like it

pez's picture
pez
Activity Score 1802

Brilliant job, makes you think and get involved... Congrats!

mmackinven's picture
mmackinven
Activity Score 1608

Liking it :)

Had the same idea for Red Cross, but for Earthquakes in the newspaper.

Guest's picture
Guest

beautiful

Djenzie's picture
Djenzie
Activity Score 163

Nice idea!

Guest's picture
Guest

great it should be gold

Guest's picture
Guest

Done way back in the 80s when the market crashed. It was for a bank and said something like, "When you pick up the pieces give us a call."

Guest's picture
Guest

Good one!

zero27's picture
zero27
Activity Score 52

Nothing new here, off course, but the execution is very well done and appropriate to the subject.

--
zero/27 design
http://zero27.com.br

Janae's picture
Janae
Activity Score 385

impressed.

Sdb's picture
Sdb
Activity Score 1362

Good one..

azurêsung's picture
azurêsung
Activity Score 148

Flood-water-rain,link to the word "hope",word is text..
dont let the hope to be washed away for the flood
dont let the hope to be washed away for the Text rain..

一期一会

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