Red Cross China: Organ, 3

Donate an organ and give someone another chance to live.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: Peng Yam Lim

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19 comments

EscolaElisava's picture
EscolaElisava
106 pencils

beautiful campaign, just not so sure about this one.

desailly's picture
desailly
470 pencils

I know what you mean. I'm trying to think of something more constructive to say than "I'm just not sure". Tricky. Perhaps it's something to do with the birth idea that the images conjure up... except the embryo shapes are clearly adult... which seems odd... and so on.

They make me a little uneasy. And not in a good way.

EscolaElisava's picture
EscolaElisava
106 pencils

for me its clearly a syntax noise. this plural in the middle of singulars. i think it would be better stick with only one organ in the campaign, considering we are seeing only 3 examples

arvin's picture
arvin
341 pencils

beautiful execution
very good.

STRTLRS's picture
STRTLRS
1607 pencils

Creepy. Not so sure about the x-ray/invert look.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

theanc's picture
theanc
2778 pencils

The concept is cool but totally overdone. Anyway, nice execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

NatalieM's picture
NatalieM
1687 pencils

Interesting concept. I think this would easily grab a magazine reader's attention.

CGilb09's picture
CGilb09
572 pencils

I think that people who are skeptical about organ donation might find this a tad on the creepy side.

Tweet tweet: @ThisAbility

crisis's picture
crisis
189 pencils

Agreed. People who are scared of medical stuff, probably don't want to see organs with tiny people living inside.

casualtyofdesign's picture
casualtyofdesign
108 pencils

I like the ads you wouldn’t think the Red Cross would have something out like this, the ads are very creative and really get your attention. Getting people to sign up to donate their organs isn’t the easiest topic to tackle as a designer or marketing agency, great work JWT.

As a marketing agency you’ve got a number of things to deal with, organ donation isn’t exactly every day conversation, aside from that you’re asking people to think about their mortality.

Although donating your organs is a noble and good thing to do actually going in to a Red Cross center or hospital to sign up has to be hard for most people. I myself am happy to say I’ve always been an organ donor since turning 18 many years ago, hopefully this campaign gets more bodies in the door to do the same.

Michael "Mr.

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture
Crisp One
2007 pencils

at leased your comment
isn't superbly long winded....

desailly's picture
desailly
470 pencils

At least he can spell.

casualtyofdesign's picture
casualtyofdesign
108 pencils

LOL, Nioooooce!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture
Crisp One
2007 pencils

its my own personal shorthand....guess what this is shorthand for?

gofckyrslf

casualtyofdesign's picture
casualtyofdesign
108 pencils

How long did it take you to think of that, you're so clever, smart and interesting. You're obviously top of the gene pool, college educated and make six figures.

You keep rocking it genius!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Crisp One's picture
Crisp One
2007 pencils

keep typing, doesn't make my beer any colder

dlkgrsy's picture
dlkgrsy
36 pencils

The problem is that it doesn't really make me want to donate my kidney.

Guest's picture
Guest

first thing to think is it.

arvin's picture
arvin
341 pencils

AWESOME

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