Red Cross: Arm

Voluntary donation, rewarding contribution.

Advertising Agency: Bill&Handsome Creative, Shanghai, China
Creative Directors / Art Directors: Handsome Wong, Bill Bo
Copywriters: Sun Fengtao, Zhang jingxian
Photographer: Eric Zhang

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16 comments

Kateter's picture
Kateter
2020 pencils

if I understand this correctly the message is 'donate blood. you too might need it one day.' and if that's the case, why isn't it more obvious. headline sounds really confusing.

sneakyhands's picture
sneakyhands
1857 pencils

turning the poster to the side is smart, but it's not exciting enough of a twist.

sloppy4's picture
sloppy4
1496 pencils

maybe donating blood in china is a novel thing. not being rude. maybe it needs to be really rudimentary. here's what happens when you give blood.

thecream's picture
thecream
12 pencils

hmm..

niJaz's picture
niJaz
18 pencils

give blood and take blood. viva revolution.
rotate left and right this ad... it's a good idea.
but i don't like china turns to 'right'.

puppiepoppy's picture
puppiepoppy
1636 pencils

...at least the Art Director is good looking (I hope).

everartz's picture
everartz
7611 pencils

smart alec
--
Everartz

| Everartz |

keddy's picture
keddy
134 pencils

That looks like a chopped off hand donating blood.....errr...scary

http://ketandeshpande.blogspot.com

art.d.writer's picture
art.d.writer
23 pencils

smart... good work

BostonBob's picture
BostonBob
45 pencils

Ivan turned down my IV ad, and accepted this piece of, uh, garbage?

What's up?

(Or in this case, sideways.)

Love you though, Ivan. This really is one of my fav sites.

BostonBob

chemunoz's picture
chemunoz
90 pencils

I think is good and simple.

The guy is rasing up his hand as a voluntary.
Not more than that, but is nice.

chemunoz

sumsum's picture
sumsum
615 pencils

voluntary? and the alternative? getting forced to donate blood?:)

Jersey11's picture
Jersey11
36 pencils

I feel the idea is too old. And the headline isn't simple.

Weezard's picture
Weezard
50 pencils

What i get from this is:

If you look at the ad in a landscape layout, you're donating;
If you look at it from a portrait perpective you're receiving.

Kinda confusing, but not badly thought

pscs's picture
pscs
440 pencils

smart stuff!

pscs's picture
pscs
440 pencils

did they actually stick a needle up this guy's arm just for this photo?

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