Advertisement

A

Agency: 
Published/Aired: 
December 2011
Description: 

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny

Comments (8)

Log in or register to post comments

Highest Rated

sintra's picture
sintra
Activity Score 699

not bad

morse's picture
morse
Activity Score 17510

I like the idea, but it's not really a font, it's a collection of illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
andylefty
Activity Score 4535

Agree. When I first heard the idea it sounded amazing.

However, after seeing the font, I don't see the value.

whitewhite's picture
whitewhite
Activity Score 251

But it might look like a font when the size is reduced.

copycopycopy's picture
copycopycopy
Activity Score 148

Ah those good old award season is here, where agencies make up reasons to release campaigns to enter with.
It's still nice though.

bobby666's picture
bobby666
Activity Score 1460

good idea, good execution, good ad for a real cause... overall GOOOOOD.

leoparylee's picture
leoparylee
Activity Score 117

不懂

ella bergh's picture
ella bergh
Activity Score 112

okkkay

sintra's picture
sintra
Activity Score 699

not bad

Advertisement