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Agency: 
Published/Aired: 
July 2010
Description: 

Help before it's too late.
Attend first aid training

Advertising Agency: Comtech Group, Zlin, Czech Republic
Creative Director: Petr Vlasak
Art Director: Roman Baygouzov
Copywriter: Petr Vanek
Retouch, CG, Postproduction: Tomas Muller
Photographer: Goran Tacevski

Comments (15)

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Highest Rated

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Really cool. Not digging that candle or the location general. Maybe it's because I hate bare trees in a background like this... too busy!

Good concept. Not the best execution.

thaistylez's picture
thaistylez
Activity Score 224

love it haha

Guest's picture
Guest

FREAKIN AWESOME

Guest's picture
Guest

Why angel? can anyone explain me pls? I miss any strong idea there, some call-to-action.. it's just "nice picture" based on the headline.

Guest's picture
Guest

Idea is - Learn first aid before it is too late.
Print refers to a TVC, but it works for itself - as a statue of an angel (usually greeving) here tries to make a heart massage. So it is monumentaly vain and late.

SAM75's picture
SAM75
Activity Score 220

Thanx for explanation.

bad astronaut's picture
bad astronaut
Activity Score 544

guests with dumb comments should be banned. :)

Guest's picture
Guest

The "too smarties" should too.

bad astronaut's picture
bad astronaut
Activity Score 544

so should the sissies who make dumb comments behind "guest" names.

rurorjuror's picture
rurorjuror
Activity Score 745

Why angel is doing heart massage?

Guest's picture
Guest

Nice - Personal thought. You could loose the two lines below and above the headline for a more cleaner, uncluttered layout.

Luis Maram's picture
Luis Maram
Activity Score 252

Good idea but frightening art direction... interesting.

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

nice work I like it.....

Dzsoi's picture
Dzsoi
Activity Score 8135

Good, clean idea.

maladjusted82's picture
maladjusted82
Activity Score 6

Clean execution, loved the religious aspect of it. If you get it.

So, the life I have made may seem wrong to you, but who asked you anyway? It's my life to ruin, my own wreck.
Alma Matters - Morrissey

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Really cool. Not digging that candle or the location general. Maybe it's because I hate bare trees in a background like this... too busy!

Good concept. Not the best execution.

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