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Red Bull: Swimming

Red Bull: Swimming
Your rating: None Average: 1.6 (15 votes)

That's all it takes.

Advertising Agency: Lins Ad & Marketing, Singapore
Art Director: Eugene Yap
Copywriter: Sue Ann
Illustrator: Christopher Chong
Other additional credits: Anson Wong, Azman Bakar

9 Comments

Weezard's picture 50 pencils
Weezard | Mon, 2008-09-01 12:32

Well, swimming is not a good execution. It can be 50m, 100m. Meaning you finish in opposites sides of the pool. He can be far ahead, or far behind.

To be honest it felt like the former to me in this ad.

capywriter's picture 5526 pencils
capywriter | Tue, 2008-09-02 05:57

I agree it's less unclear who's in the winning position, but then again you could reason like this:

1) it's 100m swimming and they're all in the last 50m (that case the red one is winning)

2) it's 50m and the red one is in last position, but he'll catch up without a problem thanks to the Red Bull he drank. Like he's giving the others some advantage

Anyway, I think the idea works better with team sports, cause those situations are much 'sensational' and 'impossible' than this one.

jazarah's picture 1270 pencils
jazarah | Mon, 2008-09-01 16:12

I think if they played with water to show that the red one is swimming back while others are still falling behind

http://jazarah.net/

postman's picture 955 pencils
postman | Mon, 2008-09-01 17:07

Wow! How did you understand THAT from he visual? ;)

nemesis's picture 743 pencils
nemesis | Mon, 2008-09-01 16:42

these are all very lame and the executions are weak.

raverus's picture 1471 pencils
raverus | Mon, 2008-09-01 20:41

LOL, this is not an ad.

act's picture 535 pencils
act | Tue, 2008-09-02 10:04

weak

chrisclv's picture 15 pencils
chrisclv | Wed, 2008-09-03 05:46

thanks for the comments...i'm still in the learning process...thanks anyway...

Cr~Z

slip's picture 925 pencils
slip | Thu, 2008-10-02 02:01

The concept doesn't suck totaly but it seems a bit empty.
Red bul is a uber hot brand and needs to impress.

*****

SJB

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