Red Brick Beer: California

You could buy beer from california but why not buy American?
Red Brick. Beer from around here.

Advertising Agency: 22squared, Atlanta Georgia, USA
Creative Directors: Isvel Rodriguez, Curt Mueller
Art Director: Isvel Rodriguez
Copywriter: Curt Mueller
Illustrator: Isvel Rodriguez
Photographer: Agency
Additional Credits:
Published: May 2010

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11 comments

keboin's picture
keboin
41 pencils

For me the bottle image doesn't fit the entire poster.. or it shouldn't have any highlights on it.. but I could be wrong.

Guest's picture
Guest

Don't really mind it

Guest's picture
Guest

I kinda agree. What gets me is that cheap shadow and the lighting at the bottom.

Guest's picture
Guest

I don't get it. This copy contradicts the whole point of the campaign.

FourT6and2's picture
FourT6and2
218 pencils

The concept stems from the fact that this beer comes from a small brewery in Atlanta, GA and can only be found in the Southeast. Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south.

Guest's picture
Guest

I'm only guessing here, but I have a feeling the copy was written by the designers, essentially as an alternative to greeking, and somebody over at corporate liked it, so it stayed. That's not high praise, by the way.

Guest's picture
Guest

"Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south."

Well I'm from the south and I don't get the first two ads. But, with that said, I am glad they stayed away from inbred jokes.

FourT6and2's picture
FourT6and2
218 pencils

You don't understand them or you don't like them? Not liking a concept is one thing, not liking it because you don't understand it is another.

Guest's picture
Guest

I feel it a lil' bit racist, but just a lil' bit (uhhhh... sarcasm) ... and now more with all the stuff of the ilegal latin immigrants law.

Guest's picture
Guest

The Photography is just BAD

kylethomas's picture
kylethomas
24 pencils

The poster is dominated by 3 to 4 colors only. Maybe you can improve on that one and make it more colorful but not "that" colorful.

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