You could buy beer from california but why not buy American?
Red Brick. Beer from around here.
Advertising Agency: 22squared, Atlanta Georgia, USA
Creative Directors: Isvel Rodriguez, Curt Mueller
Art Director: Isvel Rodriguez
Copywriter: Curt Mueller
Illustrator: Isvel Rodriguez
Photographer: Agency
Additional Credits:
Published: May 2010
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11 Comments
For me the bottle image doesn't fit the entire poster.. or it shouldn't have any highlights on it.. but I could be wrong.
Don't really mind it
I kinda agree. What gets me is that cheap shadow and the lighting at the bottom.
I don't get it. This copy contradicts the whole point of the campaign.
The concept stems from the fact that this beer comes from a small brewery in Atlanta, GA and can only be found in the Southeast. Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south.
I'm only guessing here, but I have a feeling the copy was written by the designers, essentially as an alternative to greeking, and somebody over at corporate liked it, so it stayed. That's not high praise, by the way.
"Anywhere outside of The South isn't "America." It's a Southern thing and you wouldn't get it if you're not from the south."
Well I'm from the south and I don't get the first two ads. But, with that said, I am glad they stayed away from inbred jokes.
You don't understand them or you don't like them? Not liking a concept is one thing, not liking it because you don't understand it is another.
I feel it a lil' bit racist, but just a lil' bit (uhhhh... sarcasm) ... and now more with all the stuff of the ilegal latin immigrants law.
The Photography is just BAD
The poster is dominated by 3 to 4 colors only. Maybe you can improve on that one and make it more colorful but not "that" colorful.