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Words, Pussy

Agency: 
Published/Aired: 
March 2010
23958
Description: 

Print advertisment created by Ogilvy, Brazil for Red Balloon, within the category: Education.

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega

Comments (18)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

i really liked the campaign

but a one liner copy could have pushed it further

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~ Quite obviously, I have gathered no moss ! ~

lynz's picture
lynz
Activity Score 104

Well there is pushing the boundaries and then there is just wrong. I think this is a horrific approach for a primary school, completely inappropriate and I would go running the other way if I was a parent. I thought this was a funny play on words for a sex shop when I first saw this.

Critic's picture
Critic
Activity Score 271

I don't see purpose in this ad. Are they saying words like these being taught for kids at Red Balloon? What's the idea?

ossman's picture
ossman
Activity Score 29

I agree with the comment above that i looks like funny campaign for a sex shop. I wonder if parents would allow this for their 5 year olds.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

WAY OFF target.

royschellekens's picture
royschellekens
Activity Score 390

Wrong approach. Wrong association!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

RogerSterling's picture
RogerSterling
Activity Score 85

I dont get what is wrong with this campaign, if you dont live in a english speaking country and dont speak english you'd want your kids to learn the real meaning of the word before learning is a bad-word. I think is funny.

Maybe here in the US or in England this would be offensive, cause we cant dissociate the words from sex anymore.

Axl's picture
Axl
Activity Score 266

And the target is or children of 3 untill 14 ???

Adaddicted's picture
Adaddicted
Activity Score 3435

withalltherespects

michelangelo's picture
michelangelo
Activity Score 660

forced... try again

whatthefudge's picture
whatthefudge
Activity Score 1266

Ouch.

Molecule's picture
Molecule
Activity Score 435

what a disgrace

silvi's picture
silvi
Activity Score 4172

Sex and children connection is never a good idea. Bad aproach.

Dadaism's picture
Dadaism
Activity Score 161

Nice! The whole campaign is nice. How do you deem vulgarities? Are pussy, cock and ass still vulgarities? Is a culture breakthrough we are looking at.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

This is total ARSE.......

fadirahhal's picture
fadirahhal
Activity Score 235

no way..

raulbanderas's picture
raulbanderas
Activity Score 357

the colors are really cool, i like it

rolling.stone's picture
rolling.stone
Activity Score 2741

i really liked the campaign

but a one liner copy could have pushed it further

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

The idea of a bad word/thing looking nice because of the product benefit has been done a lot. That's why I don't like it.

But you guys are wrong thinking this is inappropriate. In Brazil english is NOT our second language so its not offensive. They could have picked better words, sure. But its a ghost ad just to win awards, so who cares.

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