Words, Ass

March 2010

Print advertisment created by Ogilvy, Brazil for Red Balloon, within the category: Education.

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega

Comments (13)

Log in or register to post comments
Bangads's picture
Activity Score 65

I think they are educating the real meaning of the words and not the sexual meaning those words are generally used in. Cause either children get confused or attracted towards learning the other meaning...

Schirone's picture
Activity Score 98

i like the illustrations, even tho i think is too "foodish"

i'm here because i'm procrastinating

Adaddicted's picture
Activity Score 3435

"wHOLE campaign is fantASStic..............not"


whatthefudge's picture
Activity Score 1266


shitmonk's picture
Activity Score 465

i get the message but why is the word ASS so huge?
having the regular size donkey image (only one donkey) and the standart look of a "dictionary, meaning of word" image would work much better, nice try, but miss.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Maybe they are talking about a big ass.

Molecule's picture
Activity Score 435

Maybe the agency had a grudge against the client and couldn't believe they actually sold the idea. Kind of like Disney animators got away with hidden sexual messages, except this is not hidden. I'd expect better from Ogilvy, honestly.

Molecule's picture
Activity Score 435

plus, when was time these words were taught? "son, this is an ass." or "look at how that cock is pecking at the chickens". No.

shitmonk's picture
Activity Score 465


atb2005's picture
Activity Score 13557

I agree this is wrong, and I can't believe Ogilvy created it. I am aware that these words have other non sexual meanings too, but let's be real.. we rarely use them. No one would say I've got three asses or let's go feed the cocks. I'm also yet to hear someone say "Come here, pussy" 3 stars just for the cute colors and illustrations. Ogilvy, you must be embarrASSed!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

This is a BUM deal....

Jakarta Jack's picture
Jakarta Jack

Cannes is sooooooo disappointing this year.......

Guest's picture

what's up with Cannes? I say ban them for awarding this kind of work. There were a few good entries, but overall horrendous.

Featured Content

Latest Collections