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Agency: 
Published/Aired: 
February 2010
18189
Description: 

Print advertisment created by Ogilvy, Brazil for Red Balloon, within the category: Education.

Broaden your child's horizons. Red Balloon. English classes for kids.

Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga

Comments (15)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

Excellent! I am wondering if Red Balloon realized that the previous campaign - cock, ass, and pussy - was a disaster and asked for a new one! lol This one makes sense, and is kid-friendly.

atb2005's picture
atb2005
Activity Score 13557

Excellent! I am wondering if Red Balloon realized that the previous campaign - cock, ass, and pussy - was a disaster and asked for a new one! lol This one makes sense, and is kid-friendly.

sirvan's picture
sirvan
Activity Score 29860

Yeah, that other one was absolutely terrible. And offensive. And probably illegal in some countries. This one's not a home run, but it's much better.

Although, I do agree w/ the comments about the color palette. It certainly does look like a cigarette.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13557

It does look like a cigarette..lol Oh well. I guess anything produced for the Red Balloon is doomed to be controversial.

Adaddicted's picture
Adaddicted
Activity Score 3435

"still they find nothing, but Cactus""

withalltherespects

monsieurange's picture
monsieurange
Activity Score 520

Nice. Dice lo que tiene que decir de una manera simple.

dreadboy's picture
dreadboy
Activity Score 413

Simple and excellent. Ogilvy style that is, just like the other print in this campaign.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Ed Rapport's picture
Ed Rapport
Activity Score 724

havent seen the other ad yet. but does look like a ciggerate. something about this layout i'm not feeling.

Ed Rapport's picture
Ed Rapport
Activity Score 724

this one..

perromalo's picture
perromalo
Activity Score 429

Very easy to understand. I like it.

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

Absolutely, when I've fisrt see the thumbnail, I thought that's about an anti-smoking Ad, however, it rocks.

Inspiration exists, but it has to find us working

silvi's picture
silvi
Activity Score 4172

Direct to the point and to the parents. Good.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

neat communication indeed!

Dzsoi's picture
Dzsoi
Activity Score 8490

35 million sites are not enough?! Just kidding.

tchifi's picture
tchifi
Activity Score 164

Not bad at all.

pepsiice's picture
pepsiice
Activity Score 253

likey :)

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