Red Balloon English School: Words, Pussy

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Published: March 2010


lynz's picture
104 pencils

Well there is pushing the boundaries and then there is just wrong. I think this is a horrific approach for a primary school, completely inappropriate and I would go running the other way if I was a parent. I thought this was a funny play on words for a sex shop when I first saw this.

Critic's picture
271 pencils

I don't see purpose in this ad. Are they saying words like these being taught for kids at Red Balloon? What's the idea?

ossman's picture
29 pencils

I agree with the comment above that i looks like funny campaign for a sex shop. I wonder if parents would allow this for their 5 year olds.

thedesignaddict's picture
5415 pencils

WAY OFF target.

royschellekens's picture
390 pencils

Wrong approach. Wrong association!

Hate advertising? Make better ads.

RogerSterling's picture
61 pencils

I dont get what is wrong with this campaign, if you dont live in a english speaking country and dont speak english you'd want your kids to learn the real meaning of the word before learning is a bad-word. I think is funny.

Maybe here in the US or in England this would be offensive, cause we cant dissociate the words from sex anymore.

Axl's picture
266 pencils

And the target is or children of 3 untill 14 ???

Adaddicted's picture
3435 pencils


michelangelo's picture
660 pencils

forced... try again

whatthefudge's picture
1268 pencils


Molecule's picture
437 pencils

what a disgrace

silvi's picture
4172 pencils

Sex and children connection is never a good idea. Bad aproach.

Dadaism's picture
161 pencils

Nice! The whole campaign is nice. How do you deem vulgarities? Are pussy, cock and ass still vulgarities? Is a culture breakthrough we are looking at.

Phil Lestino's picture
Phil Lestino
1680 pencils

This is total ARSE.......

fadirahhal's picture
235 pencils

no way..

raulbanderas's picture
357 pencils

the colors are really cool, i like it

rolling.stone's picture
2740 pencils

i really liked the campaign

but a one liner copy could have pushed it further


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

The idea of a bad word/thing looking nice because of the product benefit has been done a lot. That's why I don't like it.

But you guys are wrong thinking this is inappropriate. In Brazil english is NOT our second language so its not offensive. They could have picked better words, sure. But its a ghost ad just to win awards, so who cares.

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