Red Balloon English School: Words, Pussy

English for Children

Advertising Agency: Ogilvy Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Published: March 2010

Related videos by Shutterstock

18 comments

lynz's picture
lynz
104 pencils

Well there is pushing the boundaries and then there is just wrong. I think this is a horrific approach for a primary school, completely inappropriate and I would go running the other way if I was a parent. I thought this was a funny play on words for a sex shop when I first saw this.

Critic's picture
Critic
271 pencils

I don't see purpose in this ad. Are they saying words like these being taught for kids at Red Balloon? What's the idea?

ossman's picture
ossman
29 pencils

I agree with the comment above that i looks like funny campaign for a sex shop. I wonder if parents would allow this for their 5 year olds.

thedesignaddict's picture
thedesignaddict
5391 pencils

WAY OFF target.

royschellekens's picture
royschellekens
390 pencils

Wrong approach. Wrong association!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

RogerSterling's picture
RogerSterling
61 pencils

I dont get what is wrong with this campaign, if you dont live in a english speaking country and dont speak english you'd want your kids to learn the real meaning of the word before learning is a bad-word. I think is funny.

Maybe here in the US or in England this would be offensive, cause we cant dissociate the words from sex anymore.

Axl's picture
Axl
266 pencils

And the target is or children of 3 untill 14 ???

Adaddicted's picture
Adaddicted
3435 pencils

withalltherespects

michelangelo's picture
michelangelo
660 pencils

forced... try again

whatthefudge's picture
whatthefudge
1268 pencils

Ouch.

Molecule's picture
Molecule
437 pencils

what a disgrace

silvi's picture
silvi
4172 pencils

Sex and children connection is never a good idea. Bad aproach.

Dadaism's picture
Dadaism
161 pencils

Nice! The whole campaign is nice. How do you deem vulgarities? Are pussy, cock and ass still vulgarities? Is a culture breakthrough we are looking at.

Phil Lestino's picture
Phil Lestino
1682 pencils

This is total ARSE.......

fadirahhal's picture
fadirahhal
235 pencils

no way..

raulbanderas's picture
raulbanderas
357 pencils

the colors are really cool, i like it

rolling.stone's picture
rolling.stone
2740 pencils

i really liked the campaign

but a one liner copy could have pushed it further

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

The idea of a bad word/thing looking nice because of the product benefit has been done a lot. That's why I don't like it.

But you guys are wrong thinking this is inappropriate. In Brazil english is NOT our second language so its not offensive. They could have picked better words, sure. But its a ghost ad just to win awards, so who cares.

Log in or register to post comments