Broaden your child's horizons. Red Balloon. English classes for kids.
Red Balloon has lauched a new print campaign to encourage parents to enroll their sons into English courses. The ads use the results from real search websites to show the huge difference between the amount of information available in English and Portuguese. This campaign proves how English broadens children’s horizons.
Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga
Published: February 2010