Red Balloon English Classes for Kids: Search, Computer

Broaden your child's horizons. Red Balloon. English classes for kids.

Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga
Published: February 2010

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15 comments

atb2005's picture
atb2005
13567 pencils

Excellent! I am wondering if Red Balloon realized that the previous campaign - cock, ass, and pussy - was a disaster and asked for a new one! lol This one makes sense, and is kid-friendly.

sirvan's picture
sirvan
29870 pencils

Yeah, that other one was absolutely terrible. And offensive. And probably illegal in some countries. This one's not a home run, but it's much better.

Although, I do agree w/ the comments about the color palette. It certainly does look like a cigarette.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

It does look like a cigarette..lol Oh well. I guess anything produced for the Red Balloon is doomed to be controversial.

Adaddicted's picture
Adaddicted
3435 pencils

"still they find nothing, but Cactus""

withalltherespects

monsieurange's picture
monsieurange
520 pencils

Nice. Dice lo que tiene que decir de una manera simple.

dreadboy's picture
dreadboy
413 pencils

Simple and excellent. Ogilvy style that is, just like the other print in this campaign.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Ed Rapport's picture
Ed Rapport
724 pencils

havent seen the other ad yet. but does look like a ciggerate. something about this layout i'm not feeling.

Ed Rapport's picture
Ed Rapport
724 pencils

this one..

perromalo's picture
perromalo
429 pencils

Very easy to understand. I like it.

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Absolutely, when I've fisrt see the thumbnail, I thought that's about an anti-smoking Ad, however, it rocks.

Inspiration exists, but it has to find us working

silvi's picture
silvi
4172 pencils

Direct to the point and to the parents. Good.

Muhammad Imran's picture
Muhammad Imran
614 pencils

neat communication indeed!

Dzsoi's picture
Dzsoi
5881 pencils

35 million sites are not enough?! Just kidding.

tchifi's picture
tchifi
164 pencils

Not bad at all.

pepsiice's picture
pepsiice
253 pencils

likey :)

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