22 comments

jonybeta's picture
jonybeta
364 pencils

I think the resource of using a band in this case it´s kind of lost, like does not have a ny connection with the brand, if this campaign was for a radio station or something like that, ok, but for me its kind of only a resource.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

k-rocka's picture
k-rocka
428 pencils

MTV2

rocketman's picture
rocketman
387 pencils

i guess if it's really for mtv, it's ok, otherwise it's just too forced.

Toro's picture
Toro
1029 pencils

Could we please have a stop on stupid word joke ads? Too easy! Anyone can do this.

adrianapr's picture
adrianapr
1238 pencils

"Advertising Agency: Mamba Negra, Ecuador
Creative Director / Art Director / Copywriter: Gustavo Espinoza"

With all the respect... do you REALLY REALLY think this is for MTV??????
Helloooooo...

Gustavs0n's picture
Gustavs0n

ok, first " me muy self and irene" wath kind of nick name you have?? it`s very bad, the worst i see,that for begin... if you say whit all respect this campaign is not for MTV??? my question is if you know what is Mtv? I think you dont know... its mean "MUSic television" now.. i have a brand who tells me do a campaign of no guns! now think???? what I can do?? ok ! first inedd something all the people knows, this is basic because you and your brand can meke the conecction... you think What kind of coneccion, is simple if you know a logo is more easy took your atecion and have Remembrance ok ! if you take a resourse what now in the mind of the consumer, is more easy to remember

adrianapr's picture
adrianapr
1238 pencils

Ok, calm down, Gustavs0n... drink some water and take a deep breath... shoooshhhh... ok now.

I suppose you are the creator of this campaign because it seems you almost had a heart attack while writing, so let's go step by step calmly:

1. I won't mention anything about your english because mine isn't very good either.

2. I suppose you're new in this page; otherwise you'd know that when you post something here you're exposing yourself to hear almost anything from anybody. That means if I want to say your campaign SUCKS (which is true), I will. Period.

3. A guy who creates a campaign like the one you did (AND had the guts to post it) does not have the capability to judge anyone's nickname (besides, "Gustavs0n" is not a beauty either, so shut up on that one please). By the way it's not "me muy self and irene", it's "me, MYSELF and irene". First time I see someone judging nicknames in that page, I thought it was all about ads. Grow up and learn to defend yourself with intelligent and professional arguments.

4. Of course I know MTV, my boy, not only I know it but my agency had the regional account for 2 years in the past. That's precisely why I say and will keep saying 1000 times that these ads SUCK and if they're for MTV, I'll talk to them so they please find the people that approved it. They know nothing about their own brand, or advertising, or marketing.

5. Last but not least, I'll repeat the "explanation" you gave me ("sic" - which means i'll put it here just the way you wrote it):

"i have a brand who tells me do a campaign of no guns! now think???? what I can do?? ok ! first inedd something all the people knows, this is basic because you and your brand can meke the conecction... you think What kind of coneccion, is simple if you know a logo is more easy took your atecion and have Remembrance ok ! if you take a resourse what now in the mind of the consumer, is more easy to remember"

My question for you is simply: w h a t ???
I didn't understand a word except the fact that you are "trying" to give me a lesson or two in advertising, right?... Oh my child. Poor guy.

When a creative guy asks "now think???? what can I do???" and the ONLY THING he can come up with is using the logo - because people will have "coneccion", "atecion" and "remembrance" (!!!), and he thinks it's a good "resourse", oh boy, it means this guy is in deeeeeeep shit. Deep shit. And then you give me a phrase or two from your "advertising for dummies" book. Oh please, spare me.

Although, I must say, you seem a great defender of your ideas... not with intelligent arguments of course, and that's why you must learn that passion alone won't do it, my friend. Takes more than that.

DON DRAPER, help, I really need a drink.

rocketman's picture
rocketman
387 pencils

hey DRAPER, make it a round, i'm choking with laughter here, fuck!!!

Gustavs0n's picture
Gustavs0n

ok pease tell me where you from ??? whre you work?? tell me please how old are you and how many cannes you have?? you write many things like

"something all the people knows, this is basic because you and your brand can make the conecction... you think What kind of coneccion, is simple if you know a logo is more easy took your atecion and have Remembrance ok ! if you take a resourse what now in the mind of the consumer, is more easy to remember"

in this paragraph you tell me good reasons, to think that my campaign is good

adrianapr's picture
adrianapr
1238 pencils

rocketman, please help me explain a few things to this boy... it´s a huge mission.

Dear Gustavs0n, this text you copied and pasted in your comment is YOURS, not mine, dear... apparently you didn´t get my point number 5 at all... which doesn´t surprise me (maybe it´ll be good for everyone if you go back and read it with a dictionary at your side). Here we go again: i said "I´LL REPEAT THE EXPLANATION YOU GAVE ME, blah blah blah...." got it, darling? REPEAT. REPEAT. Nah, no need to be sorry or ashamed, don´t worry. but i do suggest you read carefully the comments before getting so drunk. In my whole life i don´t remember writing such an empty text, not even in college. Therefore, of course, it can only be yours. Got it? If you didn´t let me know, I can draw it for you.

Also, i observed you also say very clearly what you think about other people´s work, for example you said the ad for V Energy Drink (Pool) is HORRIBLE, FILTHY and MIERDA (as far as i know MIERDA means SHIT, right?...). I can´t help myself (and me, and irene also) from asking: i think exactly the same about your mtv campaign, it´s horrible, filthy and mierda, so, don´t i have the right to say it out loud and clear, as you did??... if your answer is no, i´d like to know why is that.

Last, come on... where am i from... where i work... how old am i... how many cannes i have... baby, are you falling in love with me? do you want my social security number too? if it makes you happy, i´m from nepal, i work at a laundry´s in-house agency, and despite of that, i have 11 gold lions, 9 silver lions and 19 bronze lions. See? I can say anything i want if it makes you happy (in fact, i was about to present myself to you, but now that you attacked me, i´ll let you sink in your curiosity, innocent boy).

Know what, yawnnnnnn... you´re boring me. It was ok for a while, but now it´s soooo boring.
Therefore, farewell, goodbye, and so on, my beloved Creative Director / Art Director / Copywriter from Mamba Negra, Ecuador (gee, you must be really good).

rocketman, my dear friend, did draper bought us those drinks yet??... i need them RUSH.

adrianapr's picture
adrianapr
1238 pencils

P.S. I forgot to tell you that for a copywriter your writing is horrible, filthy and really mierda, little Gus... in english AND in spanish... what a shame, tss tss tss.

rocketman's picture
rocketman
387 pencils

Mi querido GustavsOn, creo que este round lo tienes perdido, chico.

No te sientas mal, para eso es este sitio, es bueno escuchar lo que los demás tienen que decir sobre tu trabajo.
En este caso, me myself and irene te ha dado buenas razones para justificar su opinión sobre tu campaña.
Creo que no has entendido sus palabras muy bien, tal vez si defiendes tu campaña en tu idioma natal, te irá mejor la próxima vez. Saludos.

Hey mm&i
I'm afraid Draper has forsaken us, we're doomed.

adrianapr's picture
adrianapr
1238 pencils

rocketman, you speak spanish, how nice!... And the best thing is i don´t see the word mierda in your text, so, i´m sure it´s intelligent.

Anyway, DRAPER, we´re still waiting for the drinks.
Where are you when we need you the most??.. :)

Gustavs0n's picture
Gustavs0n

ok rocketman ... traduce esto entonces! para que lo entienda mi amigo con diferentes personalidades!

bueno el brief que me dieron era de hacer una campaña contra el desarme! para un target de entre 18 a 30 años, entonces trate de bucar algo que sea un enganche entre las no armas y los jovenes, ok.

entonces .. que esta causando actualmente el movimiento de masas, no solo ahora sino desde hace muchos años.. es la musica .. que aca en la argwntina se la vive de forma muy pasional ademas las bandas son muy conocidas y los logos ya estan en el top of mind de las personas ok.

mira.. me parece que es mas facil tener recordacion si tomas cosas ya esblecidas y haces que eso tenga un sentido extra!

el concepto que pense es "+ musica - armas"

partiendo de este concepto

se desarrollo la campaña

que no solo consistia en una campaña grafica .. hay postales publicitarias, guerrilla, hay un spot pata TV y para radio.

y se penso hacer un Festival de rock en donde participarian bandas locales en donde con el concepto de + musica - armas, se apoyaria al desarme de la sociedad con un evente grande y sin fines de lucrolo unico que necesitas para entrar es traer un arma blanca... y asi tener menos violencia en los colegios, barrios, escuelas, estadios, en el entorno de la vida cotidiana.

para mi que una grafica te llame la atencion es escencial para que una campaña sea exitosa

y estoy seguro que con los logos que utilice en mi camapaña lo logro!

una de los puntale sde esta campaña que que se pueden hacer un monton de acciones partiendo del concepto...

y si no estas deacuerdo con eso es una lastima.. no entiendes de publicidad papa!!!

rocketman's picture
rocketman
387 pencils

a ver GustavsOn, vamos por partes.

en primer lugar creo que te pidieron hacer una campaña A FAVOR del desarme y no CONTRA el desarme.

a continuación, creo que mm&i (y algunos personajes más) justo criticaron el hecho de que hayas usado logos de bandas para tu campaña, no porque la gente no conozca los logos, sino porque piensan que es un recurso que ha sido usado demasiadas veces en el pasado.

a mí, en lo personal no me disgusta lo que hiciste, pero a mucha gente le pareció gastado.

todos estamos de acuerdo contigo en que la gráfica debe ser llamativa, pero mucha gente de este foro ha visto ese tipo de gráfica muchas veces, y eso es justamente lo que les pareció poco llamativo. les hubiera gustado que te arriesgaras a buscar un concepto totalmente nuevo, nunca antes visto, cosa nada fácil, pero posible.

otro factor que operó en tu contra fue el hecho de que una sola persona (es decir, tú) fungiera como director creativo, director de arte y copywriter, no es fácil hacer cosas nuevas cuando trabajas solo.
y una cosa más que no te dio mucha credibilidad fue que mamba negra esté ubicada en ecuador y que la campaña sea para argentina.

en fin, no tomes esto muy a pecho, son sólo comentarios de gente que trabaja en lo mismo que tú y es bueno escuchar sus opiniones de vez en cuando.

si tu campaña fue exitosa, pues te felicito. si no, pues ahí tienes los comentarios de tus colegas para darte un marco de referencia para tu trabajo en el futuro.

saludos.

adrianapr's picture
adrianapr
1238 pencils

don't cry for me argentinaaaaaa.....
i'm in ecuador but i'll soon be back to youuuu.....

Gustavs0n's picture
Gustavs0n

Im life in argentina! hello???? where you from?

Gustavs0n's picture
Gustavs0n

I think that a certain person has a problem of personality! je je

adrianapr's picture
adrianapr
1238 pencils

what does "Im life in argentina" means? i can't understand you.

i think that a certain person has a problem of written/spoken english, written/spoken spanish, big big big ego and little little little brain, among others!" je je

adrianapr's picture
adrianapr
1238 pencils

you're thinking about me a lot lately, aren't you, dear Gus?...
Come on, man, let's be friends.
At least we'll have something funny to say when someone asks us how we met.

rocketman's picture
rocketman
387 pencils

hahahaha, this has got to stop. you guys are going to kill me one of these days :)

Gustavs0n's picture
Gustavs0n

ok ! no problem we can be friends!

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