Recycled paper

August 2006
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The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on office waste paper, eg. faxes, photocopies and emails.

Typographer: Retoucher: David Dennings

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner

Comments (13)

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Guest's picture

this one is the best. you can still tell that the paper is recycled without it overtaking the visual, great concept.