This ad was on the cover of the local newspapers in the City of Karlstad, it was also made as a spread. We used letters from well known, mainly, swedish newspapers logos. The bodycopy is about that newspapers can be recycled up to six times and speculates in a newspapers reincarnation. ”Not to scare you but this newspaper could have been a xxxxxxxn in an earlier life.
Give this newspaper a new life. Recycle it.
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