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Recycle Boutique: Pockets
Advertising Agency: M&C Saatchi, Wellington, New Zealand
Photographer: eek
Designer: Chris Redditt
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Art Directors: Dale McGuinness, Mark Anstis, Rene van Wonderen
Copywriters: Jeremy Southern, Marianne Harvey
Retouching: The Lounge
Account Service: Pete Robinson
Comments
It's funny, I like it, it pushes forward the concept of living clothes, these are "naughty clothes"...
I'm usually not the one who would yell that "we've seen this before", but in this case, it's pretty much a copy-paste from a famous campaign: http://farm3.static.flickr.com/2162/1918515839_22c06e2cd1_o.jpg
http://advertisingpawn.com
Yep, guess you're right Jerome...
you can check out the original one on my website : http://www.joelapompe.net
too bad, at first sight I found it good.
http://www.joelapompe.net / Facebook : Joelapompe
This pushes the concept farther than axe did. The copy and art direction are much better here.
but still it has more sense done with axe!
don't agree with the copy being better... do agree with the art direction being better.
but anyways... its the same resource! :S
Please be careful to copy the ideas...expecially for famous brands!!!!
This is an Axe/Linx ad of Lowe Pirella Milan of 2003.
Jesus big monkey were you SLEEPING or WHAT?! See comments above, APE!
I'M SLEEPING.
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