Recreational Boating & Fishing Foundation (RBFF): Torn

Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.

Advertising Agency: Colle+McVoy, USA

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Guest's picture

it's a winner! nice!

Dzsoi's picture
5268 pencils

I like the 'lift' version the most.

TommyO's picture
1866 pencils

I agree with Dzsoi, although the whole campaign is quite nice and creative.

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