Recreational Boating & Fishing Foundation (RBFF): Torn

Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site TakeMeFishing.org. They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.

Advertising Agency: Colle+McVoy, USA

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3 comments

Guest's picture
Guest

it's a winner! nice!

Dzsoi's picture
Dzsoi
5268 pencils

I like the 'lift' version the most.

TommyO's picture
TommyO
1866 pencils

I agree with Dzsoi, although the whole campaign is quite nice and creative.

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